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Using SEO To Promote Your Business

By Nolan Namhere

Managing Your Online Presence

Managing your online presence is about a lot more than just search engine optimization. You must also pay attention to and manage your online reputation, or, what the rest of the Internet is saying about you. While it's easy to control what goes up on your site, it is almost impossible to control what others say about you on theirs. Managing your reputation online by keeping track of things that others write about you, countering the negative things, and promoting the positive, can be a fulltime job.

Both SEO and ORM involve careful social media management and marketing. People spend a lot of time sharing information via social media. This can lead to huge advertising coups, like massively popular viral videos. It can also work against you, though, if negative stories get spread around, particularly if those stories are untrue. Some of the biggest social media mistakes have happened because the people using the media don't know how to use it correctly. These mistakes get compounded when the attempt to repair the damage is equally inept.

As you can see, all of these issues are related and each requires a particular expertise to handle correctly and successfully. It isn't surprising that many people prefer to leave this kind of work to the professionals. Sadly, it is also not uncommon for people to not think about their online presence as one thing, but rather as separate issues that they hire different companies to take care of. A company that hires one person to handle its SEO and another to handle its social media will likely find that neither is working as well as it should because they aren't taking advantage of the work the other is doing. If you're going to hire someone to handle your online presence, it's better to work with a company that can handle all of it instead of just some of it. This will reduce delay in creating content and sharing via social networks, for example, as well as prevent duplicative effort or crossed media messaging.

How you present yourself online is a big part of life now for small businesses, corporations, and even individuals. Three of the most important parts of it are search engine optimization, online reputation management, and social media management. These three things are the basis for your online presence and are integral to online success.

Good websites need a steady flow of traffic from new and repeat visitors and that is where search engine optimization comes in. SEO involves a lot of disparate parts that must all be considered when trying to improve your organic page rank. Your SEO plan has to take into account content, links, and even the way the site itself is built. Some SEO campaigns also involve paid advertising with the search engines, such as pay per click ads that get displayed next to organic search results.

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