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Facebook For Business: Tips & Tricks

By Marcus Ryan

There's no doubt that right now Facebook is one of the biggest websites in the world. Currently with millions of people interacting everyday is one of the best places to find and build an audience for any business online or offline. In this short article we'll share a few golden nuggets on how to use Facebook marketing for your business.

If your goal is to improve your audience or fan base on Facebook then you really need to be careful on how you take care of your business page. One of the things we recommend is to have an active wall where not only do you share stuff related to your business but also non-business related content.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. Depending on the offer, you may even want to promote it to people who aren't followers.

Now the look and feel of your Facebook business page is important. Things like having custom tabs that can be frequently asked questions, video tutorials or external links to other websites. Your page should have a professional look and feel, which is why we strongly recommend you get a good design for your header image so visitors instantly recognized your brand.

If you are planning to use PPC to attract new fans target other popular fan pages from your same niche. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you. Many people and small businesses from with all different kinds of lifestyles are using Facebook as their platform to build a large targeted following very quickly. Hopefully these tips help you do the same for your business.

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