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How To Rank Higher On Google

By Marcus Ryan

One of the most important steps before optimizing a website for search engines is doing your keyword research properly for the particular search keywords you want to rank for. Do extensive keyword research on exact matches for keyword phrases you are looking to get traffic from, and insert those keywords into your website's content to rank high on search engines. This article will give you a good breakdown on search engine algorithms and concepts which can help you optimize your site.

Writing the content of your site is crucial to getting indexed for the keywords you want, this is even more important in the homepage of your website because web crawlers land on this page first. The content of your homepage should be around 500-1,000 words and we recommend that you add your main keyword at least 2-3 times to get your site indexed a lot faster.

Anchor texts are specially important these days, your anchor texts profile should be well balanced between all your relevant keywords. If you link to your main keyword too much through anchor text it could affect your rankings negatively, which is why your profile should be mainly relevant keywords and variations.

Now in case you also have a blog on your website we recommend you follow the same optimization guidelines for each individual post. For example adding the targeted keyword in your post's URL, adding and optimizing meta tags, tittles and keywords just to mentioned a few.

There are many benefits in being ranked on Google for competitive search terms, this is specially true if you own a business since it can save you a lot of money in advertising. If you have a local business being listed on the first page of Google will put you ahead of your competition and it could increase your profits by 75% or more.

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