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Understanding Email Marketing 101 - List Building That Works

By Bob Steele

Quite possibly, you have delved into online marketing and how to utilize it. This is because all web marketers believe that email marketing is the most optimal way to earn money. It is correct, that quite often, your list is where your profits are. At this moment, you have probably already delved into the secreted manners in which you can help throw your list into higher profits. Would it astonish you to find out that selling things to people through email is usually the most excellent thing you can do? The following are some things that you should always remember.

This method is one that all successful internet marketers employ at one point or another, if not all the time. A few minutes spent on a forum that is dedicated to IM and you are likely to find hundreds of threads discussing how important email marketing is. Generally, these posts discuss the latest, flashiest, top secret strategy to earn money. The fact is that if you really want to use this strategy to make money, then you need to strip it down to basics.

The best way to build your list is by using segmentation. What happens is you offer something to your list, and when they buy, they go from the "prospect" list to the "buyer" list. The messages on the autoresponder should all be different. When people buy from you, it is not in your best interest to market the same item to them once they have already made the purchase. You could actually alienate people completely by doing this. The proper course of action is to encourage them to stay in touch, and also thank them for the purchase they just made. The best way to do this is by segmenting your list. Most subscription-based autoresponders have this option.

Your automatic responder should have the ability to double check, just to make sure people really want to subscribe to your list. When people subscribe, using their e-mail, an automated confirmation e-mail should be sent out. Sometimes a subscriber will make a mistake and subscribe to your list by accident. Other times, they're just curious as to what you have to offer. It is a good business strategy, especially when building an e-mail list, to offer an opt back out option. Sometimes, it actually makes them stay! The perception will be that you care more about them than making money. It is actually ironic that, by doing this, you could profit much more than if you did not.

Your list will not appreciate emails all the time. Sending out several emails a week is what some people recommend. You need to send some good content to your subscribers every 2 to 3 days in an email. This is a generally accepted rule. This is not always good advice. It's your list - you should know them well. The promotions you have sent - you should remember them all. These people are your audience. It is important that you provide everything that they want. It is probably a very bad idea to bombard your list with emails, especially if your email list is comprised of busy professionals that do not have the time.

Succeeding with email marketing is possible but there are many things that will require your attention and effort. Maybe your success has simply begun to wane because you've already done it effectively. No matter your reasoning, the fact is that real money is made from applying the essentials.

Don't get sucked in by shiny tactics or form over substance. When you built the foundation you used certain strategies that were successful and now you should be doing the same. You can't make a mistake when you stick to the essentials.

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