The rise of SEO providers is not always beneficial. Sometimes, it can be a cause of alarm. Because the SEO industry doesn't have a strict regulatory board that filters what most optimisers do, it can be quite a scary scenario for web site owners and business entities to hire an SEO firm for optimisation purposes without having the guarantee of gaining actual results and not being scammed after several months of waiting on results.
Despite the possibility of being scammed by black hat SEOs, SEO clients are bold enough to hire SEO services because of one goal: they wish to be seen on search results. If you have the same goal of hitting a first page result, you must make it your priority to seriously assess your existing SEO campaign.
Not sure how to start your audit? Well, your audit must begin on your service provider. One good way to weigh the effectiveness of your SEO strategy is to focus on the competencies of your SEO partner. Simply put, the performance of your SEO partner should already mirror the optimum performance of your website. Here's how to tell if your SEO provider is worth the money you are paying:
You are receiving updates. Not receiving any weekly ranking reports? Not receiving any updates on your site's traffic? If so, then there's a big problem. A good SEO partner must inform you if you've hit the first page or if you have been thrown off Google's radar for a while now. Whether it is good or bad news, it's your SEO partner's responsibility to notify you time after time.
Methods are explained. A conscientious SEO firm takes time to present their methodologies to their clients. If you haven't been given an orientation on how your SEO partner intends to acquire the ranking results, then be bold enough to ask for a meticulous explanation. They must realise that better understanding means better SEO decision making.
Despite the possibility of being scammed by black hat SEOs, SEO clients are bold enough to hire SEO services because of one goal: they wish to be seen on search results. If you have the same goal of hitting a first page result, you must make it your priority to seriously assess your existing SEO campaign.
Not sure how to start your audit? Well, your audit must begin on your service provider. One good way to weigh the effectiveness of your SEO strategy is to focus on the competencies of your SEO partner. Simply put, the performance of your SEO partner should already mirror the optimum performance of your website. Here's how to tell if your SEO provider is worth the money you are paying:
You are receiving updates. Not receiving any weekly ranking reports? Not receiving any updates on your site's traffic? If so, then there's a big problem. A good SEO partner must inform you if you've hit the first page or if you have been thrown off Google's radar for a while now. Whether it is good or bad news, it's your SEO partner's responsibility to notify you time after time.
Methods are explained. A conscientious SEO firm takes time to present their methodologies to their clients. If you haven't been given an orientation on how your SEO partner intends to acquire the ranking results, then be bold enough to ask for a meticulous explanation. They must realise that better understanding means better SEO decision making.
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