The launch of Penguin update from Google the past few months has successfully instilled fear into the hearts of many optimisers. What are they afraid of? Well, Google's infuriating habit of spewing out updates in a bat of an eyelash has made ranking-conscious web marketers scared of what is about to come, particularly if the update is expected to contribute to the demise of the precious rankings of websites that have been the focus of their advertising efforts.
To gain invulnerability from Google's updates, many Internet specialists suggest that marketers and optimisers take the time to engage in good content creation. After all, Google Panda and Penguin's hits often concern the websites that are robbed of any relevant content material. The line of thinking, as a result, is that if a website has great content, then it can find its way to the top. That is what Google's Matt Cutts often emphasises, that great content has the ability to trump even the most effective SEO methods.
So when non-SEO believers say that SEO is dead, might there be truth behind the statement? Not really. SEO remains effective and powerful. But the extent of effectiveness really relies on how the online optimiser introduces his optimisation techniques.
SEO's diminishing value is a result of the unscrupulous practice of black hat optimisers. Advocating only the practices that aren't recognised and appreciated by search engines such as Google, these scammers and spammers often result to shady practices to make their web sites climb atop SERPs.
The lesson presents itself clearly: SEOs must learn to identify the delicate balance between SEO and content to come up with an effective marketing campaign. In the absence of good content, SEO becomes useless to Internet users. Without SEO, good content fails to receive the exposure it needs.
To gain invulnerability from Google's updates, many Internet specialists suggest that marketers and optimisers take the time to engage in good content creation. After all, Google Panda and Penguin's hits often concern the websites that are robbed of any relevant content material. The line of thinking, as a result, is that if a website has great content, then it can find its way to the top. That is what Google's Matt Cutts often emphasises, that great content has the ability to trump even the most effective SEO methods.
So when non-SEO believers say that SEO is dead, might there be truth behind the statement? Not really. SEO remains effective and powerful. But the extent of effectiveness really relies on how the online optimiser introduces his optimisation techniques.
SEO's diminishing value is a result of the unscrupulous practice of black hat optimisers. Advocating only the practices that aren't recognised and appreciated by search engines such as Google, these scammers and spammers often result to shady practices to make their web sites climb atop SERPs.
The lesson presents itself clearly: SEOs must learn to identify the delicate balance between SEO and content to come up with an effective marketing campaign. In the absence of good content, SEO becomes useless to Internet users. Without SEO, good content fails to receive the exposure it needs.
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