The SEO environment is packed with difficulties, especially now that Google's Penguin and Panda are out to finish the dirty tactics of the majority of black hat SEO players. The rise of these two algorithm updates has revamped SEO landscapes, including the aspect of keyword research. What most experts are saying is that SEO today is no longer easy as it was before. Methods in the past, such as churning off keywords and employing exact-match anchor link texts can no longer yield desired results.
The use of identical keywords is ultimately a no-no today. The radical changes introduced by Google's algorithm updates perceive the use of repetitive, irrelevant keywords as totally inadmissible and unnecessary. The implementation of low quality anchor texts may also upset strict search engine crawlers.
Think it is time to spruce up your keyword strategy and focus on niche keywords that can bring your site higher? Here are effective tips that can get your SEO strategy going:
Conduct an in depth keyword research. If you belong to a particular niche, you need to identify industry-specific keywords. Google's Keyword Tool is a great help. If possible, avoid loosely related words and target only relevant keywords. Limit your list to 30 keyword choices.
Critique existing rankings. Audit your website's performance. Figure out how every web page performs. Evaluate how every single web page, each bearing specific keywords or keyword phrases, is graded by bots. High ranking pages should give you an insight as to what keywords can amplify your SEM approach.
Create a pairing for keywords and web pages. Match keyword clusters to every web page. Keyword groups should bear distinct and relevant words that can embody the industry you are in. Choose a primary keyword that leads other keywords in search volume.
The use of identical keywords is ultimately a no-no today. The radical changes introduced by Google's algorithm updates perceive the use of repetitive, irrelevant keywords as totally inadmissible and unnecessary. The implementation of low quality anchor texts may also upset strict search engine crawlers.
Think it is time to spruce up your keyword strategy and focus on niche keywords that can bring your site higher? Here are effective tips that can get your SEO strategy going:
Conduct an in depth keyword research. If you belong to a particular niche, you need to identify industry-specific keywords. Google's Keyword Tool is a great help. If possible, avoid loosely related words and target only relevant keywords. Limit your list to 30 keyword choices.
Critique existing rankings. Audit your website's performance. Figure out how every web page performs. Evaluate how every single web page, each bearing specific keywords or keyword phrases, is graded by bots. High ranking pages should give you an insight as to what keywords can amplify your SEM approach.
Create a pairing for keywords and web pages. Match keyword clusters to every web page. Keyword groups should bear distinct and relevant words that can embody the industry you are in. Choose a primary keyword that leads other keywords in search volume.
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