Browse » Home » » 5 Tips For Improving Your Website's Search Engine Positioning

5 Tips For Improving Your Website's Search Engine Positioning

By John Dwight

Almost all webmasters or site owners are trying to find methods to get better results from their sites. They desire to enhance their site's standing and get better rankings in search engines. This quest for enhanced outcomes, known as search engine positioning, can be delighted by following a few basic procedures.

Prior to you also begin, you have to realize that you are competing against hundreds, and in some groups, hundreds of sites offering comparable items and services. In the situation of affiliate advertising, numerous of the contending internet sites might even be identical! If you want to get the edge over these competitors and improve your search engine positioning you need to adjust your site and actively work to make it better.

1. Make sure that your design is search engine friendly:

Your design might look really good to your eyes, but it might even be the source of you present troubles and inadequate search engine positioning. How is that possible? Consider your site making use of a text editor or the html view of popular editors such as Dreamweaver and Frontpage. On what line does your very first line of copy begin? If your real copy is pushed far down the web page, it is more tough for search engines to pick up the important information that would have helped you to enhance your site ranking.

If you have this problem, initially remove all unneeded spaces in the html code. If there are long strings of java script, placed these in outside data. Similarly, put style info in outside Cascading Style Sheet documents. Simplifying your table structure might additionally help. If this begins getting too complicated for you, then consult with a qualified search engine positioning professional or your web designer.

2. Make sure your keywords are tactically put in your copy:

It is not feasible to improve web page rating if the readable copy on your websites does not contain the words you wish to be located by. Many people erroneously think that merely placing your essential keywords in meta tags is enough. This is not real, some search engines barely use the meta tags and look even more to the copy on the web page. Make sure that your important copy is in the very first paragraph of text, in headlines (utilizing headers such as H1, H2, H3) and in the active or clickable sections of link text on your page.

3. Use an internet site map and text link navigation on your pages:

If you want to improve your search engine positioning for all the pages of your website then you need to make sure that these pages actually get indexed or included in the search engines. You can help this procedure along by making a website map, a web page that has text links to all the sub web pages of your website. Another great practice is to include a text link navigation system on your web pages, even if you currently have a graphics based navigation bar in other places on these same pages. Remember, search engines follow text links more easily. A robot that lands on your primary web page or site map page will certainly follow the text links and then go to and index your lower level pages.

4. Increase the quantity and quality of inbound links:

In fiercely competitive groups it will certainly be difficult to improve site rating without obtaining a good number of links to your page from other sites. If you have great and important copy, other internet sites might connect to you since you are a valuable resource. Nevertheless, if you wish to speed this procedure along you will have to actively request links from additional internet sites, either by trading links or by getting your material (with a link back to your internet site) placed on additional websites. When it concerns links you ought to keep in mind one crucial concept: it is not the quantity of links that is necessary, however the quality. One really good link from an authority site such as CNN or Wikipedia is worth more than dozens of links from other websites. To obtain these quality links, there is no short cut. You will certainly have to make it by having a website that provides a great deal of valuable info.

5. Keep up with Search Engine Developments:

The challenge of enhancing your web page ranking and search engine positioning is dynamic. Search engines are not fixed. Many of the big search engines of yesterday have disappeared or are only minor players today. You must keep up with modifications in the world of search engines by taking part in online forums or registering for newsletters which deal with topics such as search engine optimization, web ranking, and general webmaster related problems.

For years I have been getting great info from the Led Digest, a subscription listing which is sent many times a week. You can easily see samples online at

If you do not have the knowledge or the time to take on these matters by yourself then you ought to use competent specialists who can help you to improve your site's performance in search engines. Whether you depend on experts or are able to do it yourself, these 5 techniques can offer a good point of reference for starting the work.

Check out more about SEO

About the Author:


Post a Comment

(c) Copyright Ikok Blog