Recurring algorithm improvements over the past few years carefully mirror what Google is all about. The leading search engine giant's philosophy is summarised by this phrase: revolutionise what works and do away with what doesn't. This simple, rigid approach to business is probably among the great reasons behind the company's growth and expansion throughout the years.
Who is affected by these recurring alterations and innovations? Well, practically everyone from the online sector. But the bulk of added work goes to the huge of population of optimisers and marketers who struggle to keep up with Google's sudden gush of changes.
Interestingly, after stirring a major online brouhaha with its introduction of Panda in early 2011, the Google Empire yet again presented a few interesting features that absolutely raise the bar with SEO. Coping with Google's fluctuating standards clearly means keeping up with all the fresh updates. After all, search engine optimisation is not just about getting to know what's new and what's not. The ideal approach is to explore present SEO trends and incorporate these elements when creating an effective marketing strategy that suffices the basic SEO requirements.
Here are the most essential SEO topics you must know before you conquer the scene this year.
Retargeting Your Clients Google's Display Network comes up with another ad innovation with Google Retargeting. With Google Retargeting, the limits of online promotion are defied and client profiles are recognised. Instead of them finding you, you find them. Instead of purchasing ads to draw the attention of your target market, you can follow your prospects or previous clients and show certain ads to your target audience, wherever, whenever you wish. The outcome? Better sales!
Social Plus Search What happens when social merges with search? Well, Google knows the answer to that question. Although formerly rumoured to spike up interest for its own social networking site Google+, Google has added value to the significance of social media by releasing the Search, Plus Your World feature. Google Search Plus Your World is projected to paint the public viewing context with personalised results.
Who is affected by these recurring alterations and innovations? Well, practically everyone from the online sector. But the bulk of added work goes to the huge of population of optimisers and marketers who struggle to keep up with Google's sudden gush of changes.
Interestingly, after stirring a major online brouhaha with its introduction of Panda in early 2011, the Google Empire yet again presented a few interesting features that absolutely raise the bar with SEO. Coping with Google's fluctuating standards clearly means keeping up with all the fresh updates. After all, search engine optimisation is not just about getting to know what's new and what's not. The ideal approach is to explore present SEO trends and incorporate these elements when creating an effective marketing strategy that suffices the basic SEO requirements.
Here are the most essential SEO topics you must know before you conquer the scene this year.
Retargeting Your Clients Google's Display Network comes up with another ad innovation with Google Retargeting. With Google Retargeting, the limits of online promotion are defied and client profiles are recognised. Instead of them finding you, you find them. Instead of purchasing ads to draw the attention of your target market, you can follow your prospects or previous clients and show certain ads to your target audience, wherever, whenever you wish. The outcome? Better sales!
Social Plus Search What happens when social merges with search? Well, Google knows the answer to that question. Although formerly rumoured to spike up interest for its own social networking site Google+, Google has added value to the significance of social media by releasing the Search, Plus Your World feature. Google Search Plus Your World is projected to paint the public viewing context with personalised results.
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