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When You Think You Don't Have Duplicate Content On

By Henry Scott


After months of doing SEO, do you wonder why your effort isn't paying off? A lot of things could possibly be counted in, but one that isn't easily seen through the inexperienced eyes is hidden duplicate content.

As ironic at it seems, duplicate content is not always obvious. It's because most site owners think that web copy is the only real thing that must be checked for uniqueness. On the contrary meta titles and meta descriptions, which are content on the backend not seen by visitors but by Googlebot, have to be unique as well.

To ensure your web site has no duplicate content problems both within the front end as well as the backend, an optimisation specialist can lend a hand.

Utilising Webmaster Tools, you can check for HTML errors. Webmaster Tools will display duplicate html titles and meta descriptions as HTML errors within the website.

This is often the case with tuition sites. As they have hundreds of tutors, tutor profiles are created for every one. The link to these tutor profiles could be named Tutor Profile - Tutor Name, and this really is where duplicate content happens. While each profile is uniquely written, the duplicate is within the keyword Tutor that is on every profile.

For this reason, tuition web sites can inadvertently have 438 duplicate html titles. This isn't good for SEO by any means. Quite the opposite, the web site owner can utilize these tutor profiles to his or her advantage by assigning a variety of keywords on the profiles which can be derivatives of the original keyword, tutor.

This could also happen to any site with a lot of products. As an illustration, a business selling high end pens might create so many links to every product. If the html title is Pen 001 to 100, then definitely Google will mark this as duplicate due to search keyword Pen taking place 100 times over.

Likewise, the website can turn this dilemma around and cause it to an advantage by varying the html titles into keyword derivatives of the basis keyword Pen.




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