S.E.O strategy became one of the most powerful tools that a digital promoting specialist has. In a changing digital world, to know, read, and improve SEO methodologies let you develop a complete methodology for reaching for your clients the best SERP positions.
The key point is: What will they need? Customarily we all know the answer to this problem: what do they want? But the best for the client is, infrequently, what they really need.
Keywords, the big fight
Are these words the right ones? The common answer's no.
Let's see for examples about this case:
- Those that have tiny volume in search
- Those that have insignificant value for the site
- The ones with too many rivals with too much strength
- Keywords are no related to the content, so it's very difficult to get good results
Reasons for liking rare keywords
The majority of times it is a "honor" question. They're not looking for greatness in selling or digital selling but for a factor for telling their mates or clients they are the best at a concrete area.
If somebody suffers this kind of client, best at all is to grasp what do they really need. It is not the same to reach the best SERPs for having a bit ROI that to work for reaching renowned keywords.
If we are in this case it's convenient to speak to the visitor and let him know clearly that goals aren't the same and mabe he's got to choose: ROI or prestige.
Keywords for having long tails
There is another typology of customer: those ones that need to be at the very top and no matters where or what keyword.
This fact could even being engaging in a long term, but almost all of times it'll provide no traffic for our desired keywords. At that point, it might be interesting to plan this fact as a step to better keywords and a long tail strategy.
The key point is: What will they need? Customarily we all know the answer to this problem: what do they want? But the best for the client is, infrequently, what they really need.
Keywords, the big fight
Are these words the right ones? The common answer's no.
Let's see for examples about this case:
- Those that have tiny volume in search
- Those that have insignificant value for the site
- The ones with too many rivals with too much strength
- Keywords are no related to the content, so it's very difficult to get good results
Reasons for liking rare keywords
The majority of times it is a "honor" question. They're not looking for greatness in selling or digital selling but for a factor for telling their mates or clients they are the best at a concrete area.
If somebody suffers this kind of client, best at all is to grasp what do they really need. It is not the same to reach the best SERPs for having a bit ROI that to work for reaching renowned keywords.
If we are in this case it's convenient to speak to the visitor and let him know clearly that goals aren't the same and mabe he's got to choose: ROI or prestige.
Keywords for having long tails
There is another typology of customer: those ones that need to be at the very top and no matters where or what keyword.
This fact could even being engaging in a long term, but almost all of times it'll provide no traffic for our desired keywords. At that point, it might be interesting to plan this fact as a step to better keywords and a long tail strategy.
About the Author:
Abel Pardo is the author of "Posicionamiento en buscadores" and Professor of Marketing at the Universidad de Leon
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