When Google rolled out Google Panda and Google Penguin, the online population was put through a state of shock. Although the updates seemed as friendly and likeable as their animal counterparts, the truth confirms otherwise. The launch of the Panda and Penguin update caused a stir, as these two vehemently attacked majority of online identities of those perceived to be aligned with the forces of black hat search engine optimisation.
Last year, Google Panda initiated a campaign against low quality sites. It particularly annihilated the existence of websites that used duplicate content or bad content. The campaign gained success in eliminating those that go for black hat schemes. A similar scenario occurred this year when Google released another core update, the Google Penguin. Unlike Google Panda which focused on content, Google Penguin came after web sites guilty of over optimisation.
The famous or rather infamous updates upset majority of website owners and Internet optimisers. Constant barrage of protests has echoed throughout the industry, but Google remains persistent to eradicate potential violators of its Webmaster guidelines.
This, in effect, speaks the ultimate message that Google wants SEOs to believe: that user experiences matter all the time. While it's perfectly admirable to conceive a search engine optimisation campaign that enchants crawlers, Internet marketers should acknowledge the fact that Google is only after the value that's given to end users. At the end of the day, it is not your keywords, your backlinks, your footers, your optimisation schemes that create the impact. The only thing Google is concerned about is your site's ability to provide informative content and offer pleasurable navigational experiences for website visitors and end users.
SEO in Singapore bears the same exact view when it comes to winning the rankings game. In fact, most search engine optimisation firms in the Lion believe that only white hat strategies work with results. To own a good search engine optimisation campaign that adheres to Google's specifications, collaborate with an SEO and web design company in Singapore.
Last year, Google Panda initiated a campaign against low quality sites. It particularly annihilated the existence of websites that used duplicate content or bad content. The campaign gained success in eliminating those that go for black hat schemes. A similar scenario occurred this year when Google released another core update, the Google Penguin. Unlike Google Panda which focused on content, Google Penguin came after web sites guilty of over optimisation.
The famous or rather infamous updates upset majority of website owners and Internet optimisers. Constant barrage of protests has echoed throughout the industry, but Google remains persistent to eradicate potential violators of its Webmaster guidelines.
This, in effect, speaks the ultimate message that Google wants SEOs to believe: that user experiences matter all the time. While it's perfectly admirable to conceive a search engine optimisation campaign that enchants crawlers, Internet marketers should acknowledge the fact that Google is only after the value that's given to end users. At the end of the day, it is not your keywords, your backlinks, your footers, your optimisation schemes that create the impact. The only thing Google is concerned about is your site's ability to provide informative content and offer pleasurable navigational experiences for website visitors and end users.
SEO in Singapore bears the same exact view when it comes to winning the rankings game. In fact, most search engine optimisation firms in the Lion believe that only white hat strategies work with results. To own a good search engine optimisation campaign that adheres to Google's specifications, collaborate with an SEO and web design company in Singapore.
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