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What To Do When You're Hit By The Google Penguin Update

By Maicel Carroll


Every now and then, rants, grumbles and sighs affect the entire online industry. This usually seems to be the case when Google is on a positive state, implementing updates here and there. And this common scenario, as expected, proved to be very alive when Google introduced its Google Penguin update on April 24 this year and impacted over 3% of English queries.

And what is the fuss all about? Well, a lot of individuals are pointing fingers at Google, lashing and ultimately complaining about the sudden meteor that obliterated the online planet that they've built atop the Google universe. Many continue to shake their heads in disbelief, question the authorities and predict the ultimately fall of SEO because of Google's wrongdoing. So what has earned the ire of these online professionals? It may have to do with their site's dropping from the peak to an all time low.

Does Google deserve to be criticized? Apparently not. After all, the issue here is not about Google or its incompetent warning. The issue here is your website, and its unlikely fall due to Penguin. Why did the update influence your rankings if your website is a wholly white hat SEO advocate? Clearly, you should lay a high standard for your platform after the Penguin incident.

So where do you begin? Start off by determining the pitfalls of your campaign. Evaluate your goals. Were you in a hurry to get to the top? Did you settle for anything grey hat or black hat? Because if you did, you need to rewire your approach to suit Google's strict guidelines. The lesson brought about by Penguin is to keep your website in good shape.

An SEO and web development company Singapore can tell you what you must do to make sure your SEO plan ends up successful. So what are you waiting for? Collaborate with that expert professional and start your SEO campaign all over again. Remember, all you need is a good website design, a result-oriented SEO strategy, and a good SEO expert to reach the top!




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