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How To Increase Website Traffic And Avoid Being Penalized By Google Penguin

By Johnny Klayey


If you are a blogger or your personal website, you have probably seen a reduction in your rankings and traffic within the last few months. These changes are probably a result of the new algorithm that is instituted by Google around 3 months ago. This Google algorithm is called the Penguin and like Panda, the last significant algorithm update which was introduced in February 2011, it also seeks to decrease search engine rankings of websites that are discovered to violate the search engine giant's guidelines. Penguin is meant to penalize websites that utilize keyword stuffing, deliberately make duplicate content, or participate in link schemes.

Simply put, Penguin crack down on web spam. There are several actions you can take to improve your ranking or website traffic. For starters, you need to stay away from black hat techniques like cloaking which is the technique of providing modified web pages to search engine crawlers. In other words, by using cloaking, the website would seem dissimilar to human viewers and to Google spiders.

Additionally, you must post high-quality, relevant content on a regular basis. Publishing white papers and helpful articles at least once a week can be helpful in you in regaining your ranking. You should also diversify your links. For example, instead of making use of keyword links all the time, you can also utilize non-descriptive links like "click here" or "visit here," as well as brand name links. You can also modify your keyword links. For instance, if your principal keyword is "estate agent UK," try to obtain links with text just like "London homes for sale."

It's also sensible to pay attention to Google Webmaster Tools because it can give you a great insight as to how the search engine giant is ranking your website. In some cases, this web service will inform you if they discovered spam on your website. In addition to that, it also informs you about technical errors, enabling you to increase the visibility of your website better, or fix it to ensure improved access to spiders. Another possible solution will be by using SEO Fight Back, when it becomes available this July. This is a new tool that promises to be a free traffic system that is Penguin proof. If you search about the plug-in online you will see reviews centered on the topic of whether SEO Fight Back is a scam are a mix of favorable and not so encouraging ones. There are many website owners who that say that the plug-in will be just as effective as the other products made by its developers, Michael Clarin and Jacobo Benitez. Still, many of those who did send in reviews saying SEO Fight Back might be a scam are hopeful that come launch date, their initial appraisal will be proven otherwise.

To know more about SEO Fight Back, check this website.




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