Marketing concepts for digital marketers
When someone approach digital selling, there are a small number of concepts for using daily.
What's marketing? Is there any difference between an Internet Promoting Consultant and a Digital Marketing Consultant? Is the Promoting Mix a combi of tools for doing promoting that none should tweak?
Here we'll start a series for knowing them and using these words correctly.
Marketing:
Selling is a science with one objective: to recognise and satisfy the prerequisites of the clients. Marketing doesn't incite purchasing, but identifies what folk need and offer the right product for this need. Promoting helps folk to find what they are looking for and never should suggest to buy anything undesirable by the client or client.
Price can be altered, product can be improved, placement can be modified and promotion, naturally, is under our control.
Promoting is based in long term relationships and confidence between client and seller.
Promoting Mix:
Sales Mix are the 4 elements that belong to the marketing: Product, Price, Promotion and Placement, a. K. A "The 4 Ps".
These elements can be modified by the Marketing Specialist and, so on , by the Digital Promoting Expert. SEO is an example.
Digital Marketing:
Digital Promoting, Web Based Promoting, Web selling and Online Marketing are commonly used as synonyms.
Actually Digital marketing implies all digital devices, not just Net or net-based ones. In this sense, Web Based Marketing, Web Marketing and Digital Selling are true synonyms, talking about marketing developed thru the web.
Digital promoting is the selling developed with digital devices, also networks, but by example, mobiles as well. It involves everything around "digital" concept.
Digital Promoting Consultant:
Digital selling consultant is, or at least should be, a certified pro for developing selling activities in the cyber world. Digital Marketing consultants ought to have a solid promoting basis and deep understanding of Web and Digital devices for planning and develop marketing techniques.
It isn't wanted to know a large amount of informatics, but a bit for resolving minor worries by himself.
When someone approach digital selling, there are a small number of concepts for using daily.
What's marketing? Is there any difference between an Internet Promoting Consultant and a Digital Marketing Consultant? Is the Promoting Mix a combi of tools for doing promoting that none should tweak?
Here we'll start a series for knowing them and using these words correctly.
Marketing:
Selling is a science with one objective: to recognise and satisfy the prerequisites of the clients. Marketing doesn't incite purchasing, but identifies what folk need and offer the right product for this need. Promoting helps folk to find what they are looking for and never should suggest to buy anything undesirable by the client or client.
Price can be altered, product can be improved, placement can be modified and promotion, naturally, is under our control.
Promoting is based in long term relationships and confidence between client and seller.
Promoting Mix:
Sales Mix are the 4 elements that belong to the marketing: Product, Price, Promotion and Placement, a. K. A "The 4 Ps".
These elements can be modified by the Marketing Specialist and, so on , by the Digital Promoting Expert. SEO is an example.
Digital Marketing:
Digital Promoting, Web Based Promoting, Web selling and Online Marketing are commonly used as synonyms.
Actually Digital marketing implies all digital devices, not just Net or net-based ones. In this sense, Web Based Marketing, Web Marketing and Digital Selling are true synonyms, talking about marketing developed thru the web.
Digital promoting is the selling developed with digital devices, also networks, but by example, mobiles as well. It involves everything around "digital" concept.
Digital Promoting Consultant:
Digital selling consultant is, or at least should be, a certified pro for developing selling activities in the cyber world. Digital Marketing consultants ought to have a solid promoting basis and deep understanding of Web and Digital devices for planning and develop marketing techniques.
It isn't wanted to know a large amount of informatics, but a bit for resolving minor worries by himself.
About the Author:
Abel Pardo is CEO of Aigen Digital Marketing and professor of Digital Marketing at the University of Leon
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