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Social Media Marketing For The Baby Boomer Generation

By Kathleen Burch


The buzz words and hot topics for growing any business today are social media marketing. A variety of ways exist in which social media can facilitate business growth and customer recruitment. The ideas that follow are meant to show you how to grow your enterprise by using social media.

Keep your discount codes hidden until the end of your YouTube video when you use the annotation feature. Post the annotation in a specific place on your video, preferably near the end. Then, post the video on all your social media sites. Tell your customers they will receive the code if they watch the entire video.

You should update entries now and then on your web site so that you always have up new information. Many find it helpful to create a calendar that sets specific times for posting updates. This will help your users know when the new content will be posted, and they will check back for updates. Make sure you have a reminder set up to let you know when you're supposed to post a new entry.

Tweet links to new posts as often as you can so people will actually see them. With Twitter, volume counts. Your content must be high quality; however, you can post it frequently. Rather than one long tweet, post several shorter ones.

You can place your Facebook review page on your website or your Facebook profile. Your readers will be able to write reviews of your products and share their opinion. You do have the power to edit and remove reviews not to your liking. Running a contest is a great way to entice folks into writing reviews.

Don't make subscribing to your blog like trekking through a swamp. Your subscribe button should not be hidden. This will make it easier for followers to leave their information, follow your posts and share your content with friends. Now, of course, you don't want it to be an eye sore. Don't stick it in the middle and make it huge. But don't hide it away.

Take advantage of the holidays by keeping your customers informed. You should really give them more and help them get into the holiday mood. Be sure that you have plans in place, and have fun with your customers during the holidays. You will see your customers anticipating this shift with joy.

You should find blogs in your industry and comment regularly on articles and news. This can get your name out there so that people can recognize you. Always know that you should comment on things with the utmost knowledge and do not just hurry your content. Although people will respond well to kindness, they want you to give them something they can use if they are going to seek out your site.

If you want to prove the best possible contact in a social media setting, you ought to talk to your customers one-on-one whenever possible. Customers don't enjoy speaking to the faceless representative of a large company. When a customer is speaking to a live person, they realize that the company cares.

As you can see, there are many methods of incorporating social media into your business. You will be pleasantly amazed at the increases in your business as you learn to utilize social media marketing in your business promotion plans. Keep the info shared here in mind, and get started with your social media marketing plan today.




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