People regularly report advertising in Pay-per-click helps their S.E.O. It's right. it is not favoured treatment by Google or Yahoo.
The prime reason is, PAY-PER-CLICK execs listen to landing-page quality rules. The landing pages will have the following qualities, which naturally helps S.E.O too.
A well optimized landing page
- Uses keywords in the title, h1, h2, and 'strong ' tags
- Has links pointing to the page have topical keywords.
- It has links pointing to the page from other websites.
- Has obviously outlined navigational structure
- Visitors can find what they want easily
- The prime objective of the page is maximising conversions
- Absence of distracting elements like graphical advertisements
Those are good points not to forget while designing your pages - both for PAY-PER-CLICK and SEO. Essentially, design the page to attract prospects and convert them to consumers, customers or leads.
This will lead directly to reduced bounce rates, higher retention rates, higher conversions, and bigger ROIs.
On page S.E.O optimisation has slightly been overlooked by one or two thousand websites, which were hit badly by Panda and Penguin updates. The sites that focused more on on-page optimization, better visitor experience and conversions sailed through the process changes.
One Word of Warning
Links from external internet sites still is a major factor determining your site's ranking. Nonetheless going on a link-buying frenzy will eventually be spotted and penalized by Google. The best shot is to allow those links multiply over time by providing fantastic content in your website. Other website owners, blog owners, Facebook users, etc.. can link to such content. This is an element S.E.O experts can't overlook - ever.
Thus, the verdict is out. If you are going to succeed in S.E.O, you're going to apply PPC destination page rules while planning your web pages. Additionally, put in the attempts to create notable content that folk like to speak about and share. There, you have got the essence of S.E.O in a platter.
The prime reason is, PAY-PER-CLICK execs listen to landing-page quality rules. The landing pages will have the following qualities, which naturally helps S.E.O too.
A well optimized landing page
- Uses keywords in the title, h1, h2, and 'strong ' tags
- Has links pointing to the page have topical keywords.
- It has links pointing to the page from other websites.
- Has obviously outlined navigational structure
- Visitors can find what they want easily
- The prime objective of the page is maximising conversions
- Absence of distracting elements like graphical advertisements
Those are good points not to forget while designing your pages - both for PAY-PER-CLICK and SEO. Essentially, design the page to attract prospects and convert them to consumers, customers or leads.
This will lead directly to reduced bounce rates, higher retention rates, higher conversions, and bigger ROIs.
On page S.E.O optimisation has slightly been overlooked by one or two thousand websites, which were hit badly by Panda and Penguin updates. The sites that focused more on on-page optimization, better visitor experience and conversions sailed through the process changes.
One Word of Warning
Links from external internet sites still is a major factor determining your site's ranking. Nonetheless going on a link-buying frenzy will eventually be spotted and penalized by Google. The best shot is to allow those links multiply over time by providing fantastic content in your website. Other website owners, blog owners, Facebook users, etc.. can link to such content. This is an element S.E.O experts can't overlook - ever.
Thus, the verdict is out. If you are going to succeed in S.E.O, you're going to apply PPC destination page rules while planning your web pages. Additionally, put in the attempts to create notable content that folk like to speak about and share. There, you have got the essence of S.E.O in a platter.
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