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Negative SEO And Its Dangers

By Adrienne Fisher


The SEO industry is pervaded by fierce competition. Every now and then, the pressures, the challenges and the expectations grow more unbearable. It takes real diligence for optimisers and marketers to get to the top and secure the desired traffic. Unfortunately, not everyone is successful. Some SEOs fail and lose the game.

Oftentimes, the danger lies within those who do not wish to acknowledge defeat. These unscrupulous SEO minds, usually beaten up by their competitors, therefore resort to dirty tactics just to get even. It might be hard to believe, but the SEO industry is consumed by this unethical workmanship from time to time.

So what is negative SEO? It is the idea of doing illegal and highly mischievous things to manipulate site rankings so that a competitor website can fall from the peak of ranking success. Unscrupulous individuals take the time to employ illegal links and issue duplicate content so that a certain website, usually the victim here, can be perceived by Google as unlawful. The woeful part here is that there are numerous jealous entities that engage in negative SEO only so they can obliterate their opponents.

Negative SEO, according to Fishkin, can be done in numerous ways. Some try to incorporate viruses, malwares and spam links onto hacked blogs. Some choose excessive spam reporting so that their competitors are immediately knocked out. Some even exert effort just to point illegal links to victim websites so that Google may perceive the supposed irregularities.

Want to thwart off possible cases of negative SEO? Then ask the professional assistance of a professional website design and SEO firm in Singapore. SEO Singapore is undoubtedly a cut above the rest, therefore it is safer if you begin to collaborate with a reliable expert to build up your site rankings. For a protected online identity, collaborate with a recommended web design company in Singapore today!




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