The general idea is reasonably simple. If you'd like your internet site or blog, or whatever web content you have, to be ranked well with the search engines, you need to get some incoming links to it. Search websites like the backlinks because they're a technique to prove that your internet site is worth visiting. Hence really, everybody has an interest in building links to their web content. Here are some basics â€" link building 101 â€" that you should remember.
There are many ways to get links into your website. One method is called "reciprocal linking", a type of I-scratch-your-back-you-scratch-mine plan, where you actually ask other web masters to create a link to your website and in exchange, you can link to theirs. This will help a bit, but the search websites actually like that you have one-way links to your internet site. So, you can actually just contact webmasters and see whether they find your internet site deserving of linking to. This means you do need really quality content, something that other sites would consider recommending to their visitors in order to supply them with better value.
A simpler, and currently more popular, method of getting back links to your internet site is to post comments on blogs, forums, and social media websites. In your answer, or in your signature, you'll have the link to your web content. Again, the key here is to supply genuinely beneficial answers and/or to ask important questions. You won't get many clicks on your link from anybody if you simply do promotional types of posts or comments. It's also good to fill out your profile on all the blogs, forums, and social networking internet sites that you participate in. This helps create credibility and trust. Include a photograph if possible. You can do the searches for topical sites to post on in any search website or with certain tools. Try and find those that are ranked well in the search sites so that the links pointing back to your website will be high quality too.
Another way to build links is to submit your site to directories and search engines. This too is time consuming, but is simple. Ensure you create a outline of the site you would like to submit that's non-promotional and doesn't include the name of your website in the text. First submit your website to the major search engines like Google, Yahoo, and Bing: then to the minor search engines like About and Alexa (there are lots more), and then to the search engines and directories that are relevant to your special niche.
Remember that link-building is an on-going process that you or someone that you hire or work with must do throughout the life of your web content. Hopefully this link building 101 article has started you on the right foot.
There are many ways to get links into your website. One method is called "reciprocal linking", a type of I-scratch-your-back-you-scratch-mine plan, where you actually ask other web masters to create a link to your website and in exchange, you can link to theirs. This will help a bit, but the search websites actually like that you have one-way links to your internet site. So, you can actually just contact webmasters and see whether they find your internet site deserving of linking to. This means you do need really quality content, something that other sites would consider recommending to their visitors in order to supply them with better value.
A simpler, and currently more popular, method of getting back links to your internet site is to post comments on blogs, forums, and social media websites. In your answer, or in your signature, you'll have the link to your web content. Again, the key here is to supply genuinely beneficial answers and/or to ask important questions. You won't get many clicks on your link from anybody if you simply do promotional types of posts or comments. It's also good to fill out your profile on all the blogs, forums, and social networking internet sites that you participate in. This helps create credibility and trust. Include a photograph if possible. You can do the searches for topical sites to post on in any search website or with certain tools. Try and find those that are ranked well in the search sites so that the links pointing back to your website will be high quality too.
Another way to build links is to submit your site to directories and search engines. This too is time consuming, but is simple. Ensure you create a outline of the site you would like to submit that's non-promotional and doesn't include the name of your website in the text. First submit your website to the major search engines like Google, Yahoo, and Bing: then to the minor search engines like About and Alexa (there are lots more), and then to the search engines and directories that are relevant to your special niche.
Remember that link-building is an on-going process that you or someone that you hire or work with must do throughout the life of your web content. Hopefully this link building 101 article has started you on the right foot.
About the Author:
Robert Smith writes about web design and digital media marketing. One of his websites is http://catalystanalyst.com. Read more about this premium wordpress theme.
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