Search engine optimisation, nowadays, have become a necessity for every those businesses, which have got their own website. It is because, this is the sole thing that can help you achieve high ranking on the different search engines such as Yahoo, Bing, Google etc. Now, this has led to a competitive scenario, which in turn is making the techniques for getting effective search engine results change from time to time. However, this change takes place in accordance with the various algorithms, which Google rolls out.
After Google rolled out the Google Penguin in 2012, many changes related to the field have been witnessed this year. Let's check out what the top 2012 SEO trends are that are most likely to bring in a remarkable difference in a business:
Human beings will be responsible for the rankings in search engines: From now onwards, Bing, Yahoo or Google, the popular search engines will be dependent on human beings in regards to website rankings, both for shorter as well as longer period.
Quality needs to be prioritised more than quantity: The earlier trend of using more number of pages for indicating the quality of a website has changed with the rolling out of the Google Panda Update. Everyone is now looking for fresh and unique quality content.
SEO has now come out of its old school techniques: This field is anticipated to witness a noticeable transformation in this year. On a wider aspect, this is becoming Social Media Optimisation or SMO. In fact, both Bing and Google have introduced social search by now.
CROs will be considered to be much better than optimising search engine results: In the present year, CRO or Conversion Rate Optimisation will be much more important than the optimisation of search engine results. It is because unless and until the driven traffic does not get converted, it will be of no help.
More confusion will be brought by the new changes: The trend of 2012 created huge confusion among people. Now, this year's trends are expected to add on to them and leave those people confused, who are still planning to follow the classic techniques.
Standardisation of voice based search will take place: From this year, speech search is expected to be listed as a regular activity. As time will pass by, such a search will become more intuitive. With the incorporation of different modern technologies like QR coding etc., users will find it much easier to use.
Mobile based search will increase: The mobile based search market has been foreseen to expand with the huge usage of social networking sites, search tapping etc. from mobile phones. This is believed to be the biggest medium of search in 2012.
Effect might be seen on personal privacy: As search engines like Bing or Google grow further in the present year, the different social networking websites are expected to be linked to the various social profiles as well as search histories of any and every those users, who research on those search engines while being logged into their account. This might be a concern for people since, this might affect their account privacy. The search will become much more personalised and timely though.
Thus, people who seek success in search engine optimisation, need to strictly come out of the age old techniques and follow the new trends and changes, which the year 2012 is bringing in.
Summary: With the transformation of search engine optimisation in 2012, it is expected to become something new and thus, to include SRO and SMO within its purview.
After Google rolled out the Google Penguin in 2012, many changes related to the field have been witnessed this year. Let's check out what the top 2012 SEO trends are that are most likely to bring in a remarkable difference in a business:
Human beings will be responsible for the rankings in search engines: From now onwards, Bing, Yahoo or Google, the popular search engines will be dependent on human beings in regards to website rankings, both for shorter as well as longer period.
Quality needs to be prioritised more than quantity: The earlier trend of using more number of pages for indicating the quality of a website has changed with the rolling out of the Google Panda Update. Everyone is now looking for fresh and unique quality content.
SEO has now come out of its old school techniques: This field is anticipated to witness a noticeable transformation in this year. On a wider aspect, this is becoming Social Media Optimisation or SMO. In fact, both Bing and Google have introduced social search by now.
CROs will be considered to be much better than optimising search engine results: In the present year, CRO or Conversion Rate Optimisation will be much more important than the optimisation of search engine results. It is because unless and until the driven traffic does not get converted, it will be of no help.
More confusion will be brought by the new changes: The trend of 2012 created huge confusion among people. Now, this year's trends are expected to add on to them and leave those people confused, who are still planning to follow the classic techniques.
Standardisation of voice based search will take place: From this year, speech search is expected to be listed as a regular activity. As time will pass by, such a search will become more intuitive. With the incorporation of different modern technologies like QR coding etc., users will find it much easier to use.
Mobile based search will increase: The mobile based search market has been foreseen to expand with the huge usage of social networking sites, search tapping etc. from mobile phones. This is believed to be the biggest medium of search in 2012.
Effect might be seen on personal privacy: As search engines like Bing or Google grow further in the present year, the different social networking websites are expected to be linked to the various social profiles as well as search histories of any and every those users, who research on those search engines while being logged into their account. This might be a concern for people since, this might affect their account privacy. The search will become much more personalised and timely though.
Thus, people who seek success in search engine optimisation, need to strictly come out of the age old techniques and follow the new trends and changes, which the year 2012 is bringing in.
Summary: With the transformation of search engine optimisation in 2012, it is expected to become something new and thus, to include SRO and SMO within its purview.
About the Author:
Michael Hodge, a renowned SEO Expert, belongs to the internet marketing field. He is known all over UK for his expertise in link building.
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