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Back-to-the-basics Marketing Strategies To Maximize Your Website's Profitability

By Teddy M Stemene


If you're a first-time online entrepreneur, it's important to learn about things they can do to maximize profit opportunities. Although there are several advanced strategies nowadays that you can look into, simply going back to the basics of online marketing is sufficient to provide the success you're looking for without using up a lot of your resources you can use towards expanding your online business.

One particular strategy involves strategically using your sales funnel to increase your site's conversion. Websites such as that of Top Marketing Strategies provide information about a website's sales funnel, but we can go into a quick explanation of what it is and how you can manipulate it to increase profits. So what really IS a sales funnel? A website's sales funnel functions as a screen that filters the traffic going in and out of the website and improves the conversion rate of all your leads.

Additionally, a sales funnel is composed of three stages. The first of these three stages involves attracting potential customers or leads both qualified and unqualified leads. The second stage involves implementing marketing strategies that will remove unqualified leads from the list. The third stage is where all qualified leads are put together, which you can then use to monetize your website with.

If you're wondering why there is a need for this, it's a matter of economy, really. Although online resources like that of Top Marketing Strategies can provide many reasons why filtering through your leads is important, the biggest reason is being able to save your resources by focusing your marketing efforts on people who would be interested in it. The main function of a sales funnel is to help you avoid wasting time, money and effort marketing your website and products to people who don't need it or are not interested.

Obviously, using a sales funnel is helpful when it comes to generating an income from your website. Although a sales funnel can be considered to be among the top marketing strategies today, you must first create the funnel to use it. To create a sales funnel though, it's important to consider a few things.

Do you have a headline or title containing relevant keywords that attract the attention of your target audience? It is also important to consider whether or not you have unique and read worthy content on the website which can encourage customers into making a purchase. Additionally, your website must have a simple and easy to accomplish opt-in form where target consumers can leave their names and contact information. It also helps to add relevant images and videos on your website to make it more attractive to potential customers.




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