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Why You Should Say No To Black Hat SEO Techniques

By Anne Austin


SEO is recognised as an art of precision. The popular belief is that only well-crafted SEO campaigns possess the same feel. These Internet business marketing plans have parallel features, and are seemingly built similarly to bring in good results.

Interestingly, web pages that seem to be ranking successfully possess the crucial elements: relevant content, indexable pages, search engine-friendly site structure and powerful web design.

Another question that begs answer is this: are there specific techniques that can do damage to your rankings? Of course there is! Google previously identified methods that can potentially affect your online rankings.

Listed below are black hat SEO tactics that might get you in trouble:

Keyword stuffing is without doubt a blunder. The keyword density is in fact a thing of the past, a myth that focuses on exaggerated dilution of keywords. The pitfall of this black hat method is that stimulates you to settle for a copy that is awkward, robotic and ultimately, irrelevant to the users.

Are you guilty of manipulative linking strategies? Beware! Spiders are too intelligent to go after anything that looks suspicious. If you're using paid links, reciprocal links and excessive linking strategies, expect Google to go after you soon. Who knows? You might just be a victim of penalisation too soon!

Do not hide content from your online users. Are you showing content to crawlers but not to your site viewers? Such deed, referred to as cloaking, is a direct violation of Google's guidelines. Some websites take cloaking to the next level, and even employment similar colors for the text and background elements of their website.

Refrain from issuing duplicate content. When writing web content, always emphasise originality. Google hates anything copied, and may even go as far as, endangering your current ranking position to teach you a lesson.




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