There is a lot of talk these days about the value of mobile apps. To mobile app or not to mobile app: that is the question many companies are asking themselves. The need may not be obvious, but having a mobile app opens up a whole new world of lead generating revenue possibilities.
According to Berg Insight, users will download 98 million mobile apps across the globe by 2015. Berg also expects that app downloads will increase by 56.6 % between now and 2015. The revenue generated from paid applications and subscriptions will rise to $8.8 billion over the next three years.
Eloqua conducted their own study, researching the lead generating success of mobile apps for their clients; and like Berg Insight, found similar results. Eloqua reported that clients that used mobile apps as a part of their marketing strategy generated significantly more leads than clients who did not utilize mobile applications. Eloqua's study actually noted a direct correlation between the number of mobile applications that their clients used and their rate of form submissions (leads).
Eloqua clients that had not begun using mobile apps to generate leads averaged 171 form submissions per month. However, clients that used one to two apps saw more than three times as many leads generated per month, averaging 562 submissions. Leads rose another 500% to 2,546 for clients who used between three and five mobile applications. Clients utilizing six applications or more averaged a whopping 4,052 form submissions per month.
Mobile applications help all companies to reach more customers and convert leads into sales. Almost everyone has a smart phone these days and for many people their phone has replaced their computer as their primary way to go online.
Mobile applications also engage analytic software to enhance marketers understanding of their customers. They don't have all the spam that people encounter through email. And mobile applications make it easier to "cleanse/append data, send reminders, collect registrationsand so forth. It's a win-win situation: less effort, higher returns (Eloqua)."
According to Berg Insight, users will download 98 million mobile apps across the globe by 2015. Berg also expects that app downloads will increase by 56.6 % between now and 2015. The revenue generated from paid applications and subscriptions will rise to $8.8 billion over the next three years.
Eloqua conducted their own study, researching the lead generating success of mobile apps for their clients; and like Berg Insight, found similar results. Eloqua reported that clients that used mobile apps as a part of their marketing strategy generated significantly more leads than clients who did not utilize mobile applications. Eloqua's study actually noted a direct correlation between the number of mobile applications that their clients used and their rate of form submissions (leads).
Eloqua clients that had not begun using mobile apps to generate leads averaged 171 form submissions per month. However, clients that used one to two apps saw more than three times as many leads generated per month, averaging 562 submissions. Leads rose another 500% to 2,546 for clients who used between three and five mobile applications. Clients utilizing six applications or more averaged a whopping 4,052 form submissions per month.
Mobile applications help all companies to reach more customers and convert leads into sales. Almost everyone has a smart phone these days and for many people their phone has replaced their computer as their primary way to go online.
Mobile applications also engage analytic software to enhance marketers understanding of their customers. They don't have all the spam that people encounter through email. And mobile applications make it easier to "cleanse/append data, send reminders, collect registrationsand so forth. It's a win-win situation: less effort, higher returns (Eloqua)."
About the Author:
Jonathan X. Livingsworth is a media writer in the world of marketing. If you are interested in working with the latest in marketing he suggests you check out this Online Marketing Company. You can learn more about this revenue marketing company at http://www.pedowitzgroup.com.
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