Undoubtedly, the internet has made our world much smaller. Today, it is easier than ever for people to connect with family, friends, clients, and customers around the globe. Follow the three steps below to keep your message clear in any language.
Use Native Translations. Some turn to online translators like Google Translate when they need to translate content into another language. Google Translate is easy but often times it is not fluent or accurate to the vernacular of the citizens of the population that you are trying to connect with. If you are serious about reaching your global audience, use an actual translation service. It's their job to get your words into the native, authentic voice and dialect of your audience---and keep you from using words that technically have the right meaning, but have local slang interpretations that might offend. If you don't know a local translation service, try one of these:
- Milengo - Lingo24 - Verbatim Solutions
Solicit Content from Local Contributors. No matter where your target market is, it's important to incorporate individuals that can tap into the ideas, thoughts, and concerns of the local area. Local bloggers, contributors, photographers, and writers already speak the language and have a thorough grasp of the market. There's no better way to gain relevancy and authenticity.
Express It With Photos. The beauty of images is that most don't need to be translated to be understood. Think back to when you were a kid; are you there? Remember when you were a child that the most interesting books were the ones with pictures because they made the story easier to follow. That same concept makes images a great way to engage the global audience.
What makes images so effective when used as marketing tools? Images are effective because 90% of information that people take in, is taken in visually and transmitted to the brain. The brain processed images at a rate 600,000 times faster than text (3M Corporation and Zabisco). Therefore, always use high-quality photographs that showcase your company's brand. Post photos on Facebook and Google+. Tweet pictures or use Instagram to build your interactions with your global audience. Create a global marketing strategy that reflects who you are as a company and in doing so keep in mind the intricacies of international market. It is essential to the success of your company abroad.
Use Native Translations. Some turn to online translators like Google Translate when they need to translate content into another language. Google Translate is easy but often times it is not fluent or accurate to the vernacular of the citizens of the population that you are trying to connect with. If you are serious about reaching your global audience, use an actual translation service. It's their job to get your words into the native, authentic voice and dialect of your audience---and keep you from using words that technically have the right meaning, but have local slang interpretations that might offend. If you don't know a local translation service, try one of these:
- Milengo - Lingo24 - Verbatim Solutions
Solicit Content from Local Contributors. No matter where your target market is, it's important to incorporate individuals that can tap into the ideas, thoughts, and concerns of the local area. Local bloggers, contributors, photographers, and writers already speak the language and have a thorough grasp of the market. There's no better way to gain relevancy and authenticity.
Express It With Photos. The beauty of images is that most don't need to be translated to be understood. Think back to when you were a kid; are you there? Remember when you were a child that the most interesting books were the ones with pictures because they made the story easier to follow. That same concept makes images a great way to engage the global audience.
What makes images so effective when used as marketing tools? Images are effective because 90% of information that people take in, is taken in visually and transmitted to the brain. The brain processed images at a rate 600,000 times faster than text (3M Corporation and Zabisco). Therefore, always use high-quality photographs that showcase your company's brand. Post photos on Facebook and Google+. Tweet pictures or use Instagram to build your interactions with your global audience. Create a global marketing strategy that reflects who you are as a company and in doing so keep in mind the intricacies of international market. It is essential to the success of your company abroad.
About the Author:
Jonathan X. Livingsworth is a media writer in the world of marketing. If you are interested in working with the latest in marketing he suggests you check out this Online Marketing Agency. You can learn more about this revenue marketing company at http://www.pedowitzgroup.com.
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