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The Lead Generation Process You Need In 5 Principles

By Conrad Oconnorton


Internet Marketers, the world over, are looking for the best process to get the people interested in their product or service to come and look at their offers. This is the only way they will make money and make a mark in the world of marketing. That process is called generating leads, or building a funnel. The lead generation process you have in place should accomplish a couple of very important things.

A good principle to adhere to is to not to spend money until you know where you want to market your product. Doing so will waste a lot of money and time and is part of what can frustrate you to no end. Sending a lot of emails to a purchased email list, for example, might not be the focused effort you need because of the source and interests of these email owners.

Research what people are looking for. Find those products or services that are in the top listings of what people type into their search engine search box. Trying to sell refrigerators to to Eskimos makes for a interesting story, however, in reality, it does not happen as much as you might think. Use a good keyword search tool to find what people are looking to buy and focus in on those..

Getting well written, flawlessly researched and key word rich content out on the Internet will help preserve the main purpose of the Internet. That is to provide the information people need to know to p buy and where to get it. Content can be posted on many venues, such as forums, Linkedin, Facebook or in article directories.

Those first three principles need to be thought out, written down and a plan designed that will promote your product or service to those targeted people in just the right way. Something to be designed into your lead generation process is the use of software promotional tools. These have a specific order in which they work to build upon themselves and create the synergy needed to get people, interested people, focused onto your promotion.

Last, but certainly not least, as they say, having done all of the above and experienced a little success, repeat it again and again. Doing something toward your goal, everyday, does get easier as you are doing and learning and having the fun that it really should be. Do it and then do it again so your earlier efforts are not wasted.

One of the last, bonus principles, is to offer your readers something for free. Something that has value and will let them know you appreciate their time. The best lead generation process in the world will do that and you want to be the best.




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