Never heard of gamification? Sure you have, you just didn't know it!
According to Corey Eridon of Hubspot, "gamification is the marketer's equivalent of turning a baby's spoon into a rocket ship so the baby has fun trying to catch it, and you get your baby to eat the smashed peas. Everybody wins, and the baby has a good time to boot."
Gamification drives competitions like: whoever tweets the band's hashtag the most on Twitter wins two free tickets and two backstage passes to an upcoming concert. Gamification plays on our competitive nature. We want to win! As a result, the band gets more exposure and the fan gets tickets; a win-win situation!
But does gamification really work for marketing?
According to M2 Research and market projections, the gamification market will reach 2.8 billion in direct spending by 2016. Marketing consultants believe that gamification as an industry tool promotes rapid market and revenue growth and has applications across many platforms: from healthcare to education and even into business markets. This collaborative method of customer interaction allows for a more targeted approach to reach customers with specific characteristics and keep them engaged longer because they enjoy the interaction.
Gamification enhances competitive marketing by targeting specific groups and allows marketers to benefit from viral exposure across social media platforms. There are incentives that make gamification an attractive marketing tool. Bragging rights, achievement recognition, and prizes are just of few of the rewards that will enhance your competitive marketing strategy. According to M2 Research, enterprise-driven gamification will account for 38% of the overall market, or $91 million at the end of 2012.
There is some risk associated with making marketing into a game. There is a learning curve and first attempts can be a total strike out. Return on investment is the most important challenge in customer gamification. Even so, the numbers confirm a strong relationship between the rising participation in social media and the growth of market-driven games.
According to Corey Eridon of Hubspot, "gamification is the marketer's equivalent of turning a baby's spoon into a rocket ship so the baby has fun trying to catch it, and you get your baby to eat the smashed peas. Everybody wins, and the baby has a good time to boot."
Gamification drives competitions like: whoever tweets the band's hashtag the most on Twitter wins two free tickets and two backstage passes to an upcoming concert. Gamification plays on our competitive nature. We want to win! As a result, the band gets more exposure and the fan gets tickets; a win-win situation!
But does gamification really work for marketing?
According to M2 Research and market projections, the gamification market will reach 2.8 billion in direct spending by 2016. Marketing consultants believe that gamification as an industry tool promotes rapid market and revenue growth and has applications across many platforms: from healthcare to education and even into business markets. This collaborative method of customer interaction allows for a more targeted approach to reach customers with specific characteristics and keep them engaged longer because they enjoy the interaction.
Gamification enhances competitive marketing by targeting specific groups and allows marketers to benefit from viral exposure across social media platforms. There are incentives that make gamification an attractive marketing tool. Bragging rights, achievement recognition, and prizes are just of few of the rewards that will enhance your competitive marketing strategy. According to M2 Research, enterprise-driven gamification will account for 38% of the overall market, or $91 million at the end of 2012.
There is some risk associated with making marketing into a game. There is a learning curve and first attempts can be a total strike out. Return on investment is the most important challenge in customer gamification. Even so, the numbers confirm a strong relationship between the rising participation in social media and the growth of market-driven games.
About the Author:
Jonathan X. Livingsworth is a media writer in the world of marketing. If you are interested in working with the latest in marketing he suggests you check out Marketing Automation Consultants. You can learn more about this revenue marketing company at www.pedowitzgroup.com.
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