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Need a Web Content Manager? what to look for

By Dan Wilson


When it is time for an upgrade of your web content management system, set some perimeters and guidelines to help you gauge what is a reasonable upgrade of the current system. More than just surface changes, an upgrade needs to open doors of functionality for future growth and potential.

When starting to look at these systems, take a look at your existing site. Some tweaks on the front end may make all the difference in your needs and current capacity to serve your clients. Go through a quality audit to see what can be changed and how a new system might help.

It can help to do a function audit with your site that also includes the primary focus of usage. Consider the main ways that your clients interact with you on the site, or whether the site is an Intranet one set up strictly for in-house employee access. These types of sites will have specific needs and considerations when it comes to setting up a new system to run it efficiently.

When vendors come to show off the potential of their systems, do not just settle for a model example. Have them use elements of your system in their presentation, or have them do a sample overhaul of one segment to show you how the new system would work to your benefit as an improvement to what you have now. These factors could be important when it comes to deciding which vendor shows the most promise in new ideas and creativity.

Since the Web and people's use of it keep evolving, decide on what features you want for a Web 2.0 site. Also consider any related apps you may want developed and how that could relate to a new system and to promote your site to a wider audience. Something that could shoot information to the app might be in order for your needs when upgrading.

As with any comparison of vendors for any service, make sure you feel comfortable working with them in your project and for a major upgrade, along with follow-through technical support that may be required as any kinks are worked out during development. If there is a language barrier, see how their translators work before signing a deal. Make sure everyone is compatible and one the same page with the company goals.

Money usually takes the lead as the main point of concern when it comes to comparing teams and their work. However, you also need to be able to communicate and work well with the group that you decide to go with to build your new system. Pay attention to the team that is most responsive to your questions and needs as you also take into consideration the cost of the project.

Take time to compare packages and prices from vendors and then go with the system that is right for you. Web content management may be the most important element of your company's interactions with the public. Make sure what goes on behind the scenes makes sense for what the public sees of your business as a professional entity.




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