Effective marketing can be a challenge for any marketing agency. In an article entitled "5 Most Common Marketing Mistakes", Geoffrey James stated that "there's an incredible amount of really lousy marketing out there. I'm not just talking the "inept" kind of lousy, I'm talking the "would stink in a deep space vacuum" kind of lousy." It's difficult to navigate the many avenues of the competitive marketing universe without the proper guidance. The following five keys to effective marketing establish a foundation for which to build, or re-build your company's marketing strategy.
Identify Your Perfect Customer
Marketers first need to understand their product and its value. Then marketers need to understand how to convert that value into meaning for their clients. Your product might very well be so spectacular that you believe that it will sell itself, but you still have to convince others of the same. Articulating the need for your product and its benefit to your customer takes the focus off of you, as the marketer, and places it on the positive results that you will deliver to your client.
Take Time to Listen to Your Type of Ideal Customer
Market research and analysis are important. But more can be learned from listening than from talking. Business to business marketers must develop a concrete understanding of their client and of their client's goals and visions for their company. Learn the culture of each client's company. Doing so will allow you to devise a comprehensive marketing strategy tailored specifically to the unique challenges facing that company.
Understand the Needs of Your Client's Customer
Filling your client's needs is only part of the equation. Don't forget that your ultimate goal is to satisfy the needs of your client's customers. After all, that's the reason that your clients are in business, to sell a product or a service that meets the needs of their customers. Make your clients customers your focus. The bottom line is that if your services don't make a difference to your client's customers, then they won't matter to your client either.
Compose a Meaningful Value Proposition
Your value proposition must have meaning for both your client and your client's customer. Delivering on that promise requires detailed knowledge of how your client's business works from production to delivery and everything in between. Understand the business dynamics that pervade your client's entire supply chain.
Articulate a Value Proposition in a Clear, Concise Way
When wording your value proposition, articulate your thoughts clearly and concisely. Don't be too wordy; keep it simple. Try James' suggestion: write your value proposition in 25 words or less. There are not short cuts when developing an effective marketing strategy for your clients. However, using these five steps will ensure that you are on the right path. And remember, sometimes the best way to move forward is to start over!
Identify Your Perfect Customer
Marketers first need to understand their product and its value. Then marketers need to understand how to convert that value into meaning for their clients. Your product might very well be so spectacular that you believe that it will sell itself, but you still have to convince others of the same. Articulating the need for your product and its benefit to your customer takes the focus off of you, as the marketer, and places it on the positive results that you will deliver to your client.
Take Time to Listen to Your Type of Ideal Customer
Market research and analysis are important. But more can be learned from listening than from talking. Business to business marketers must develop a concrete understanding of their client and of their client's goals and visions for their company. Learn the culture of each client's company. Doing so will allow you to devise a comprehensive marketing strategy tailored specifically to the unique challenges facing that company.
Understand the Needs of Your Client's Customer
Filling your client's needs is only part of the equation. Don't forget that your ultimate goal is to satisfy the needs of your client's customers. After all, that's the reason that your clients are in business, to sell a product or a service that meets the needs of their customers. Make your clients customers your focus. The bottom line is that if your services don't make a difference to your client's customers, then they won't matter to your client either.
Compose a Meaningful Value Proposition
Your value proposition must have meaning for both your client and your client's customer. Delivering on that promise requires detailed knowledge of how your client's business works from production to delivery and everything in between. Understand the business dynamics that pervade your client's entire supply chain.
Articulate a Value Proposition in a Clear, Concise Way
When wording your value proposition, articulate your thoughts clearly and concisely. Don't be too wordy; keep it simple. Try James' suggestion: write your value proposition in 25 words or less. There are not short cuts when developing an effective marketing strategy for your clients. However, using these five steps will ensure that you are on the right path. And remember, sometimes the best way to move forward is to start over!
About the Author:
Jonathan X. Livingsworth is a media writer in the world of marketing. If you are interested in working with the latest in marketing he suggests you check out this Lead Generation Strategy. You can learn more about this revenue marketing company at http://www.pedowitzgroup.com.
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