If I were to classify the video game industry itself as a mafia, I would gladly refer to it as a mafia with Nintendo as the proverbial godfather. The company has been around since before the 1900's, its humble beginnings being that of a small playing card distributor before it eventually became the monster we know it as now. Even with its success, I can't help but feel like Nintendo's youth has passed it by and it lost touch. Perhaps an online marketing company can help it find that very touch once more.
Nintendo could best be compared to that grandfather who did not let up on silly parlor tricks from childhood up until you became an adult. While it's true that him pulling a quarter out from behind your ear was a cute trick, it's certainly not as endearing when you grow up. Nintendo is the quarter-pulling grandparent and it makes me shake my head when I see Nintendo's efforts at social media. It tries hard but nothing of substance comes about.
Once I set my eyes on Nintendo's Facebook page, this feeling comes about that tells me an online marketing company is needed. I can't see anything on the page apart from news and that, to me, isn't exactly engaging for a user. I don't want to share out anything like that but I would absolutely be able to become invested in a question directed at me such as, "what is your favorite video game of 2012?" Reputable Internet marketing firms such as fishbat would agree that user interactivity helps to generate better user feedback as well as gained followers.
If I were doing business on Nintendo's behalf, I'd like to use the Facebook page to hold contests. These would bring in new fans and increase the involvement of existing fans on Nintendo's social media page. There are pages which will not allow entry into contests unless the pages themselves are liked without question, so a small amount is gained, if not much. A winner would be chosen in a sea of many, granted the answer itself is correct. These contests can be done by month, every two months, or in any preferred intervals.
Nintendo should not have to stay stuck in the past. They are a big enough company in which they can bring in fresh talent to run important branches of the organization, which would be helpful considering how much they would know about social media in comparison to older people. There should also be an element of risk involved, since the contests would be a great asset in bringing in likes and followers. It's a small price to pay but in a competitive business like video games, a risk or two could potentially take it further.
Nintendo could best be compared to that grandfather who did not let up on silly parlor tricks from childhood up until you became an adult. While it's true that him pulling a quarter out from behind your ear was a cute trick, it's certainly not as endearing when you grow up. Nintendo is the quarter-pulling grandparent and it makes me shake my head when I see Nintendo's efforts at social media. It tries hard but nothing of substance comes about.
Once I set my eyes on Nintendo's Facebook page, this feeling comes about that tells me an online marketing company is needed. I can't see anything on the page apart from news and that, to me, isn't exactly engaging for a user. I don't want to share out anything like that but I would absolutely be able to become invested in a question directed at me such as, "what is your favorite video game of 2012?" Reputable Internet marketing firms such as fishbat would agree that user interactivity helps to generate better user feedback as well as gained followers.
If I were doing business on Nintendo's behalf, I'd like to use the Facebook page to hold contests. These would bring in new fans and increase the involvement of existing fans on Nintendo's social media page. There are pages which will not allow entry into contests unless the pages themselves are liked without question, so a small amount is gained, if not much. A winner would be chosen in a sea of many, granted the answer itself is correct. These contests can be done by month, every two months, or in any preferred intervals.
Nintendo should not have to stay stuck in the past. They are a big enough company in which they can bring in fresh talent to run important branches of the organization, which would be helpful considering how much they would know about social media in comparison to older people. There should also be an element of risk involved, since the contests would be a great asset in bringing in likes and followers. It's a small price to pay but in a competitive business like video games, a risk or two could potentially take it further.
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Comparing online marketing companies to find a full service firm that can take care of all your marketing needs can be difficult. fishbat, Inc. can help you today!. This article, Can Nintendo Be Assisted by an Online Marketing Company? has free reprint rights.
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