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Cheaper Isn't Better: The Value of Quality SEO and Content Writing

By Jonathan X. Livingsworth


There's a lot to be said for do-it-yourselfers. Like when you know somebody that knows somebody that could do your company's SEO for really cheap? Or that someone that thinks: I'm a good writer and we can save a couple bucks because I'll just write the website content myself. Sound familiar? It might save your company a little money upfront, but in the end it could cost you more than you bargained for.

Every business wants to succeed which means having to make smart choices about how to spend, how to save, what are necessary costs, and what are unnecessary expenses. There may be places that a company may feel that they can "trim some fat" but search engine optimization and web content should not be one of them and here's why:

-There is a difference between simple and right when it comes to SEO and content creation.

-SEO and content writing are important parts of any quality lead generation strategy.

-Experts understand industry trends and know how to produce long term results.

-General rule of thumb, if it sounds too good to be true, it probably is.

-Going the cheap route could damage your online reputation, waste time, and end up costing you more than hiring a professional from the beginning.

Marketing Zen's article "Why Cheap SEO and Content Writing May Cost Your Business More" urges companies to look out for the following:

-SEO specialists or companies that promise instant results in search engine listings and huge hit count increases on your links, instantly. These kinds of promises usually stem from unproven, dishonest individuals or companies and can have devastating consequences for your business.

-"Content mills" that turn out large amounts of low-quality, recycled content. Their goal is to produce as much content as possible which emphasizes speed over quality. If the work is of poor quality, your readers will notice. As a result, your company, website, and brand all lose credibility and you could be penalized by search engines.

The moral of the story: Surround yourself with the right people; the right companies that will help you achieve your goals. Even if you "kind of" know how to do SEO or write website content, you could do more harm than good when you cut corners. Why not get it right the first time? Hire a professional!




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