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Strategies to Draw Advertisers to Your Website

By Leatha Summa


Maintaining a successful blog depends on how well you earn money with it. While there are many different ways to monetize a website, selling advertising spots still happens to be the most reliable way if you get it right. Here are a few things you should keep in mind to make sure you attract targeted advertisers to advertise on your site.

Use Your Menu Bar: If your website has a navigation bar, consider placing an advertising link on it that will bring potential advertisers to a page that will explain your advertising options. You need to take every necessary step to get more advertisers. By using your menu bar for this purpose, you'll not only give direct access to the advertising options page, but also let your visitors know that you're actually interested in accepting advertising deals. Your website is the first place where you should start the promotion of your advertising offer. This is so that you can make your current traffic beneficial.

Deal with AdSense Advertisers: Trying to locate potential advertising will turn out to be too much to handle if you do not try out new strategies. Be creative and do things that no one else has ever thought of doing before. Getting in touch with AdSense advertisers on other sites about your topic is one method that is not used a lot. You should find out a little information about the business that run AdSense ads and then attempt to make a connection with them. Don't make your email look like spam. Be certain to customize it. Inform them that you saw their ad on another website and that your website would be a good place for them to place this ad as well. Providing too much information in the email is not a good move, especially if it has to do with the price. Do not mention the cost. Make your communication very clear.

Put in an Advertise Here Banner: Placing placeholders on your site that have the advertise here message will let people know that you want to place their ads on your site. As a blog owner, you will find that a lot of themes have placeholders by default. This specific theme can be very practical when you are trying to bring in new advertisers because they can see where the ads will go and what comes with each price. However, keep in mind that using the advertise here placeholder option would not be a good way of attracting advertisers if there are spots on your blog that have not been filled. You don't want your visitors to feel (who could your potential advertisers) that your site isn't selling any ad spots. If you are a first time blogger who does not have any advertisers, then you should get banners from a few advertising networks instead. This will show your visitors that your site is indeed active.

This is where ad networks come into play. They know how to place advertisers with publishers. There are numerous ad networks for different kinds of advertisers. You can research these different choices. See which of these would be good to work with. When dealing with ad networks, learn to be patient. Do not settle for the first thing that looks good. You want to choose good advertisers, so spend some time on this. There you have it! These are advertiser attention getting ideas that are effective. Just use these ideas on a everyday basis to get good advertisers. Being steadfast is essential if you want to be a website that will attract targeted advertisers.




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