Creating backlinks by hand is still the best thing you can do. Suss out where your potential market lives and offer awesome content.
Backlinking tools abound and most nearly everyone uses them.
In the days of pandas and penguins the question is how do you survive these recent mods to google's ranking algorithms?
How does one create inbound links without getting ones site penalized?
The answer lies in using a tool that has a very natural signature; in other words, one that creates content and inbound links in a natural way.
The trick is to find those tools that look natural, and my advice is to not settle for "second best".
What We Look for in a Back linking Tool:
The marketing copy and sales page must not be too sleazy. If it's sleazy on the outside, chances are VERY high it will be sleazy on the inside. Links are not something you can have easily removed. If you get penalized by Google the only way to dig yourself out is with quality links or by jettisoning the pages that have been flagged.
The Quality of the link is extremely importance:
Location is very important! Don't tolerate spam-driven 3rd party sites! Look for good, clean respectable sites. Some lesser quality backlinks are to be expected with most services and tools. However I'd rather pay a little more per link and have quality links. I'm certainly not interested in a package that has nothing but spam links.
The Details:
1. I am not so excited about a network of weblogs. Google has actually struck those recently. I have no clue the nature of their links. Is it themed? Is there pagerank from the page they give you? Is the material original? Those would certainly be the 3 points in which I would focus. I would certainly prefer a system or network that is connecting to my website with high quality links. If I just can't see the platform's linking approach, I have no idea if it will hurt my rankings or not.
2. I prefer links from SEO platforms that drive traffic. They need to drive PR or bleed Page Rank to your website. Sites will often no-follow their links. This is just fine because it looks more natural to Google. Here is my favorite types of SEO platforms:
- major social blogging platforms, squidoo, storify, scoopit and other
- article directories and wiki submissions
- edu links - A handful of these is enough unless you have a very educationally rich topic or a topic that would appeal strongly to students (like concert ticket sales)
- web directories - you have to have some of these, but 100 of them is plenty.
- articles on Web 2.0 blogs like Digg and Stumbled Upon
- public blogs like wordpress, blogger
- micro blogs like twitter
- social bookmarks and status updates are marginal, as are forums and blog comments - better than a hit in the head, but you have to have a ton to make any impact on your Page Rank.
- RSS aggregator, content aggregator sites. These are useful and should be an automated part of your empire.
- whois, about us, website statistic sites. These links are pretty much fodder; they won't last long and are largely meaningless. However these links will register an awareness with Google and it's a good process to implement at the beginning of your site launch as you are starting to ramp up your linking campaigns. There is a place where you can get 3000 of these links for free (all at once) or for $10 you can get 30,000 of them dripped out over the course of 60 days.
3. Being able to schedule the links or throttle the speed is important. New sites need to build their page rank more slowly. For example, don't go from 0 to 3000 inbound links overnight. This looks very unnatural!
4. I want a list of urls once I have purchased them - for two reasons:
- I want to check on the quality of the link. What does the content look like? Are there grammar errors? Do they stay true to the theme of site? What is the context of the page and content around the link they have given me?
- I want to pipe the urls into the second-level One-Feed.
How To Test a New Backlinking Service:
Testing backlinks can be really difficult. It takes time to tell if they really work. It's hard to dedicate a single domain to a single backlinking campaign.
It is best to have a minimum of 6 domains all with a similar Page Rank. They should have been active roughly the same length of time with the same amount of traffic. They should be in a similar niche. Again, the same level of traffic and similar rankings and conversions are important for accurate back link testing. If you are able to keep everything else the same on all 6 sites you will have created a "baseline". Then on 3 of the 6 sites you should test the new backlinking tool.
Give it 3 months and watch the traffic, conversions, rankings and the pagerank. That should be long enough for google to run a panda/penguin or whatever animal is the latest craze; as well as a couple of the regular monthly evaluations.
This means you have to be disciplined enough to have a consistent strategy that you can maintain for about 6 months. You will need to be technically skilled enough to watch the changes in the sites being tested.
Also keep an eye on Google webmaster tools for any signs of unnatural links.
If you get a message in Google webmaster tools it might be that you simply crossed a threshold somewhere and triggered a response. It could possibly be a combined effect from all of the different inbound linking tools you are using.
We are trying to look at analytics and webmaster tools for our entire empire once a week.
Reasonable limits will depend on the size of the site. Also the age of the site and the traffic to a site makes a difference. If a site is brand new when you start your 6 month test, then throwing tons of links at it at all will raise a flag.
Want to see the list of the platforms and back linking tools that have made the cut for us? You'll have to look in my member's area for that - check out our new "Back in the Box?" area designed specifically for Back Linking Tools.
Backlinking tools abound and most nearly everyone uses them.
In the days of pandas and penguins the question is how do you survive these recent mods to google's ranking algorithms?
How does one create inbound links without getting ones site penalized?
The answer lies in using a tool that has a very natural signature; in other words, one that creates content and inbound links in a natural way.
The trick is to find those tools that look natural, and my advice is to not settle for "second best".
What We Look for in a Back linking Tool:
The marketing copy and sales page must not be too sleazy. If it's sleazy on the outside, chances are VERY high it will be sleazy on the inside. Links are not something you can have easily removed. If you get penalized by Google the only way to dig yourself out is with quality links or by jettisoning the pages that have been flagged.
The Quality of the link is extremely importance:
Location is very important! Don't tolerate spam-driven 3rd party sites! Look for good, clean respectable sites. Some lesser quality backlinks are to be expected with most services and tools. However I'd rather pay a little more per link and have quality links. I'm certainly not interested in a package that has nothing but spam links.
The Details:
1. I am not so excited about a network of weblogs. Google has actually struck those recently. I have no clue the nature of their links. Is it themed? Is there pagerank from the page they give you? Is the material original? Those would certainly be the 3 points in which I would focus. I would certainly prefer a system or network that is connecting to my website with high quality links. If I just can't see the platform's linking approach, I have no idea if it will hurt my rankings or not.
2. I prefer links from SEO platforms that drive traffic. They need to drive PR or bleed Page Rank to your website. Sites will often no-follow their links. This is just fine because it looks more natural to Google. Here is my favorite types of SEO platforms:
- major social blogging platforms, squidoo, storify, scoopit and other
- article directories and wiki submissions
- edu links - A handful of these is enough unless you have a very educationally rich topic or a topic that would appeal strongly to students (like concert ticket sales)
- web directories - you have to have some of these, but 100 of them is plenty.
- articles on Web 2.0 blogs like Digg and Stumbled Upon
- public blogs like wordpress, blogger
- micro blogs like twitter
- social bookmarks and status updates are marginal, as are forums and blog comments - better than a hit in the head, but you have to have a ton to make any impact on your Page Rank.
- RSS aggregator, content aggregator sites. These are useful and should be an automated part of your empire.
- whois, about us, website statistic sites. These links are pretty much fodder; they won't last long and are largely meaningless. However these links will register an awareness with Google and it's a good process to implement at the beginning of your site launch as you are starting to ramp up your linking campaigns. There is a place where you can get 3000 of these links for free (all at once) or for $10 you can get 30,000 of them dripped out over the course of 60 days.
3. Being able to schedule the links or throttle the speed is important. New sites need to build their page rank more slowly. For example, don't go from 0 to 3000 inbound links overnight. This looks very unnatural!
4. I want a list of urls once I have purchased them - for two reasons:
- I want to check on the quality of the link. What does the content look like? Are there grammar errors? Do they stay true to the theme of site? What is the context of the page and content around the link they have given me?
- I want to pipe the urls into the second-level One-Feed.
How To Test a New Backlinking Service:
Testing backlinks can be really difficult. It takes time to tell if they really work. It's hard to dedicate a single domain to a single backlinking campaign.
It is best to have a minimum of 6 domains all with a similar Page Rank. They should have been active roughly the same length of time with the same amount of traffic. They should be in a similar niche. Again, the same level of traffic and similar rankings and conversions are important for accurate back link testing. If you are able to keep everything else the same on all 6 sites you will have created a "baseline". Then on 3 of the 6 sites you should test the new backlinking tool.
Give it 3 months and watch the traffic, conversions, rankings and the pagerank. That should be long enough for google to run a panda/penguin or whatever animal is the latest craze; as well as a couple of the regular monthly evaluations.
This means you have to be disciplined enough to have a consistent strategy that you can maintain for about 6 months. You will need to be technically skilled enough to watch the changes in the sites being tested.
Also keep an eye on Google webmaster tools for any signs of unnatural links.
If you get a message in Google webmaster tools it might be that you simply crossed a threshold somewhere and triggered a response. It could possibly be a combined effect from all of the different inbound linking tools you are using.
We are trying to look at analytics and webmaster tools for our entire empire once a week.
Reasonable limits will depend on the size of the site. Also the age of the site and the traffic to a site makes a difference. If a site is brand new when you start your 6 month test, then throwing tons of links at it at all will raise a flag.
Want to see the list of the platforms and back linking tools that have made the cut for us? You'll have to look in my member's area for that - check out our new "Back in the Box?" area designed specifically for Back Linking Tools.
About the Author:
There are just too many SEO backlinking tools to keep a sane mind. Find out what an enterprise software engineer says about them: SEO Link Building Tools That Are Not Terrible
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