Despite its popularity, the idea of using Toronto social media marketing as a mainstream strategy is not fully accepted amongst small businesses. The ROI for social media is not typical, leading businesses to ignore Toronto social media marketing altogether.
However, this strategy should not be ignored completely just because Toronto social media marketing results are not felt immediately.
Any kind of business can benefit from Toronto social media marketing. The following stories are just some of the businesses which have successfully made use of Toronto social media marketing.
My Starbucks Idea
With the "My Starbucks Idea", fans of the popular US coffee giant could now contribute their thoughts and ideas into the creation of new Starbucks products.
Through the "My Starbucks Idea" website, customers were given the chance to contribute to their two-cents worth and provide suggestions for improvements based on their experiences. Aside from an endless supply of creative ideas, this social media idea also fostered the feeling of ownership among Starbucks fans.
Comcast Cares Twits
Comcast successfully turned their Twitter account into an avenue where people can get responsive customer care service through Toronto social media marketing. Complaints, problems and other concerns were channelled through Twitter and people found a quick way to gain a response from Comcast. Customer service became easier, faster and more immediate, thanks to Toronto social media marketing.
Old Spice Campaign
When paired with the right strategy and concept, Toronto social media marketing can be the sparkplug that will give your marketing campaign the edge it needs to make an impression. Take for example the Old Spice video campaigns in YouTube. Partnering humor, a solid campaign concept (that of turning your man into the ideal man) and the vast global network of YouTube users, this campaign was a viral hit and gave Old Spice a younger, lighter and more exciting image.
Success with Toronto social media marketing is not only limited to large and established companies. The examples below showcase how Toronto social media marketing assists small business gain their success.
Idea Paint
Marcus Wilson, chief marketing officer of Idea Paint believes that social media is a powerful sales tool and as such, it plays a major role in the company's marketing, advertising and marketing process. Idea-paint is a Boston-based business which sells paint that turns surfaces into dry-erase boards.
Social media has given Idea Paint the ability to market ideas and interact in ways that were "not possible before". For its media marketing, Idea Paint regularly maintains its blog, its primary social media source. Products, videos, success stories and other materials are shared here and these gives a certain "level of customer intimacy and global reach".
Steel Master
One of the best things about Toronto social media marketing is that you can use it to market just about any product. This is what SteelMaster, a manufacturer of steel buildings based in Norfolk, VA found out. While the concept of using Facebook to showcase steel buildings initially raised sceptical eyebrows, it was soon evident that this kind of strategy was gaining success.
SteelMaster's social media campaign allowed them to engage existing clients and find new customers by sharing product pictures in Facebook. According to Michelle Wickum, director of marketing for SteelMaster, photography is their hook. Sharing their photos in social sites like Facebook and Twitter helped the company "create demand" in markets, which at first glance, had no visible relationship with their offered products. For example, chicken farmers became interested in using steel buildings when they found photos of SteelMaster's products.
Epic Change
Charities and other non-profit organizations can also make use of Toronto social media marketing to create awareness about their advocacies. One such organization is Epic Change. Epic Change uses Toronto social media marketing tools such as blogging and Twitter to spread the word about their activities. Throughout the years, Epic Change has build up a closely-knit community of followers via social media. Their main blog features materials and other resources contributed by its users. It also uses Twitter to interact with its followers through contests and events.
However, this strategy should not be ignored completely just because Toronto social media marketing results are not felt immediately.
Any kind of business can benefit from Toronto social media marketing. The following stories are just some of the businesses which have successfully made use of Toronto social media marketing.
My Starbucks Idea
With the "My Starbucks Idea", fans of the popular US coffee giant could now contribute their thoughts and ideas into the creation of new Starbucks products.
Through the "My Starbucks Idea" website, customers were given the chance to contribute to their two-cents worth and provide suggestions for improvements based on their experiences. Aside from an endless supply of creative ideas, this social media idea also fostered the feeling of ownership among Starbucks fans.
Comcast Cares Twits
Comcast successfully turned their Twitter account into an avenue where people can get responsive customer care service through Toronto social media marketing. Complaints, problems and other concerns were channelled through Twitter and people found a quick way to gain a response from Comcast. Customer service became easier, faster and more immediate, thanks to Toronto social media marketing.
Old Spice Campaign
When paired with the right strategy and concept, Toronto social media marketing can be the sparkplug that will give your marketing campaign the edge it needs to make an impression. Take for example the Old Spice video campaigns in YouTube. Partnering humor, a solid campaign concept (that of turning your man into the ideal man) and the vast global network of YouTube users, this campaign was a viral hit and gave Old Spice a younger, lighter and more exciting image.
Success with Toronto social media marketing is not only limited to large and established companies. The examples below showcase how Toronto social media marketing assists small business gain their success.
Idea Paint
Marcus Wilson, chief marketing officer of Idea Paint believes that social media is a powerful sales tool and as such, it plays a major role in the company's marketing, advertising and marketing process. Idea-paint is a Boston-based business which sells paint that turns surfaces into dry-erase boards.
Social media has given Idea Paint the ability to market ideas and interact in ways that were "not possible before". For its media marketing, Idea Paint regularly maintains its blog, its primary social media source. Products, videos, success stories and other materials are shared here and these gives a certain "level of customer intimacy and global reach".
Steel Master
One of the best things about Toronto social media marketing is that you can use it to market just about any product. This is what SteelMaster, a manufacturer of steel buildings based in Norfolk, VA found out. While the concept of using Facebook to showcase steel buildings initially raised sceptical eyebrows, it was soon evident that this kind of strategy was gaining success.
SteelMaster's social media campaign allowed them to engage existing clients and find new customers by sharing product pictures in Facebook. According to Michelle Wickum, director of marketing for SteelMaster, photography is their hook. Sharing their photos in social sites like Facebook and Twitter helped the company "create demand" in markets, which at first glance, had no visible relationship with their offered products. For example, chicken farmers became interested in using steel buildings when they found photos of SteelMaster's products.
Epic Change
Charities and other non-profit organizations can also make use of Toronto social media marketing to create awareness about their advocacies. One such organization is Epic Change. Epic Change uses Toronto social media marketing tools such as blogging and Twitter to spread the word about their activities. Throughout the years, Epic Change has build up a closely-knit community of followers via social media. Their main blog features materials and other resources contributed by its users. It also uses Twitter to interact with its followers through contests and events.
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