If you have ever dreamed of adding pay per click advertising to your business arsenal, then you should do it because it is more than possible with the proper approach. We will say there is probably more you need to know about for it, but it is all relevant to many other aspects of online marketing. One thing is for sure, you will have better results if you are diligent about how you put your campaigns together. You have a sense of the importance of PPC ad copy, and we have come-up with several guidelines you can begin using right away. Two extremely important concerns with PPC are your CTR and CPC - click through rates and cost per click.
If you are promoting a branded product, then see about using that in your ads - be warned though because not all will agree to that. For more general terms, using a brand name in your ad copy will help to an extent, but it always pays to include more information about your offer, so that your prospects aren't left confused or misinformed.
One thing that used to be the rage was dynamic keyword insertion into your ads; so if you see that or know about just be extremely cautious with the technique. One thing that can get fouled up here with this technique is that it will harm your relevancy scoring unless you can do something on your landing page to prevent that from happening. If you have a lot of money to throw at your PPC campaigns, then you can always just test it and see what it does for you. It is quite easy to read about this tactic, think it is great, and then mistakenly assuming it is right for you to do. Write copy that is appealing to your target audience rather than depending on such factors.
Do not mess up something so simple as the display URL, and this involves readability and usability principles. The simplest thing to do is capitalize every first letter in every different word in the display URL except the 'com'. You will not be allowed to put crazy things into your display URL, so just be professional about this one. But seriously, we are telling you this because we do see some crazy things in the display URL sometimes, and we feel it detracts from professionalism.
Never tell an outright lie in your ads because the reader will eventually figure it out if they go to your site. But that is only if you have made the product your self; if you are an affiliate marketer then obviously your site is not the official one. One of the most important concepts to remember and infuse in your ads is relevance, and that is what Google and the rest base their CPC on. If you are not afraid of doing PPC, then we urge you to explore it because it can work out well for you. When it comes to PPC advertising and your ad copy, it is so important that you write in your own voice because nobody else has your voice. A huge amount of succeeding with PPC has to do with copywriting concepts and principles; so that should steer you in the right direction. There is no other way around putting the time and work into this unless you decide to outsource, but that is only if you want to be a business manage rather than an online business marketing professional.
If you are promoting a branded product, then see about using that in your ads - be warned though because not all will agree to that. For more general terms, using a brand name in your ad copy will help to an extent, but it always pays to include more information about your offer, so that your prospects aren't left confused or misinformed.
One thing that used to be the rage was dynamic keyword insertion into your ads; so if you see that or know about just be extremely cautious with the technique. One thing that can get fouled up here with this technique is that it will harm your relevancy scoring unless you can do something on your landing page to prevent that from happening. If you have a lot of money to throw at your PPC campaigns, then you can always just test it and see what it does for you. It is quite easy to read about this tactic, think it is great, and then mistakenly assuming it is right for you to do. Write copy that is appealing to your target audience rather than depending on such factors.
Do not mess up something so simple as the display URL, and this involves readability and usability principles. The simplest thing to do is capitalize every first letter in every different word in the display URL except the 'com'. You will not be allowed to put crazy things into your display URL, so just be professional about this one. But seriously, we are telling you this because we do see some crazy things in the display URL sometimes, and we feel it detracts from professionalism.
Never tell an outright lie in your ads because the reader will eventually figure it out if they go to your site. But that is only if you have made the product your self; if you are an affiliate marketer then obviously your site is not the official one. One of the most important concepts to remember and infuse in your ads is relevance, and that is what Google and the rest base their CPC on. If you are not afraid of doing PPC, then we urge you to explore it because it can work out well for you. When it comes to PPC advertising and your ad copy, it is so important that you write in your own voice because nobody else has your voice. A huge amount of succeeding with PPC has to do with copywriting concepts and principles; so that should steer you in the right direction. There is no other way around putting the time and work into this unless you decide to outsource, but that is only if you want to be a business manage rather than an online business marketing professional.
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