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Network Marketing - Don't Be Afraid of It!

By Louis DeLoretto


Millions of people still haven't figured it out. What is it they don't get about network marketing?

Network marketing doesn't have to be about warm market and bothering family and buddies. It doesn't need to be about bringing folks to meetings. It does not need to be about rah-rah conventions and folks getting all worked up. True, you will find those that do, but you will find those that capitalize on web marketing and have an excellent business and compensation model that will be duplicated with consistent teamwork and advertising training. They are able to be, and are, actual entrepreneurial private businesses.

Take a look at your neighborhood real estate offices. There is a principal broker, or at times several, who has hired agents to go out and obtain property listings, pay for advertising for those listings, and also hopefully to sell those properties. The agent has to pay the broker for office space and phone use as well. When a property sells, the broker who hired the agent gets a percentage of the sale price. If the broker has a big number of agents in their office and those agents are effective, the broker makes a handsome income off the efforts and expenditures of their agents. Even if an agent from a competing workplace sells the property, the broker nonetheless gets a percentage of the commission from the sale, all because of the efforts of the agent working in their office that secured the listing. This is network marketing, yet you don't hear people screaming about realtors being involved in "pyramid schemes".

In many ways law firms perform exactly the same way. Partners own the firm, and they employ junior partners, lawyers fresh out of law school, to acquire new business and also do a good amount of the research and billable hours. They have expanded their income by expanding their force and by using network marketing.

Insurance agencies usually function in the same way. They employ agents to market insurance policies to consumers. The agent gets a commission, and so does the broker or brokers who run the agency. The more agents selling insurance, the greater amount the agency brokers make. And to make it even far better, every month when a client pays their premium, brokers makes a residual commission, and continue to do so year after year as long as the client continues to renew their policy. Once again, true network marketing. So what happened to all the uproar about network marketing scams?

Some larger national insurance companies take this to an even bigger scale of network marketing. Take AFLAC as an example, a familiar name within the insurance business. AFLAC has National Managers who hire Regional Managers all across the country, and they get paid on volume levels of sales in every region. To be able to be effective, these Regional Managers hire many District Managers to cover the markets in their region, and of course those District Managers get paid on a percentage of the volume too.

How do the District Managers do this? They go out and hire as many insurance agents as they can that will advertise with at their own cost, incur all their other expenses, and go out and sell large volumes of insurance. The fascinating factor about all this is, percentages of the commissions from sales all trickle up the chain. Everybody gets paid on the efforts of those beneath them inside the pyramid. And once again, when a client pays their premium every month, this income becomes residual as well, and continues for so long as the client maintains their policy, which is usually for years. This is a near perfect example of MLM.

Genworth Financial, among the nation's largest businesses, operates in significantly the same way, particularly in their Long Term Care Insurance division, as do most of the big life insurance organizations. They are MLM models. Managers frequently are not paid salaries, but rather massive commission volume off the labor of those managers and agents beneath them in what naive individuals call a "pyramid scheme".

You can find numerous outstanding organizations in many fields of business that have chosen to spread the word and sales of their products via the power of multiplying numbers with relationship marketing rather than with millions of dollars of marketing. If you do not understand just how much of big business operates today, then do not knock it. Those that do, understand the energy of numbers in growing sales and developing wealth. And they're developing long-term residual and passive incomes for themselves and their business.

So find a good network business, and then discover network marketing solutions to generating leads on the internet. Good lead generation systems do exist and one is particularly geared for MLM and the network marketer.




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