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Determining Your PPC Budget By Knowing the Value of a Click

By Ilechukwu Magnus


According to the 2011 B2B Marketing Benchmark Report, generating high quality leads and generating a large quantity are two of the most important challenges for PPC management. Often PPC ad users think they have to choose one or the other. However, with the right PPC budget, you can find the right balance so you can achieve both.

PPC Management- PPC Advertising: Controlling Costs and Determining a Budget

maximizing ROI is what PPC campaigns should work for. In order to accomplish this you need to know how to control costs. Elements of PPC management like keywords, ad relevance, ad distribution, match type, and day-parting affect how much you spend.

Figure out the value of each click when working with PPC. Understanding a basic and general overview of this value is fine in the beginning but as you become more familiar with the PPC advertising process, learning the value for each keyword or keyword phrase will be essential. You need to determine
PPC clicks percentage that lead to registrants
registrants that turn into leads percentage
percentage for leads that turn into high quality leads
Percentage of these leads that become your customers

Quality PPC Management- Budget and Diminishing Returns

Figuring out how much you are going to spend is important after the value of your click has been determined. Budget creation is essential but you should know that a larger budget does not necessarily mean more leads or traffic. Diminishing returns is the name given to this factor.

When all that additional money you are throwing into your advertising no longer does any good it is called diminishing returns. There is no increase in visitors, leads, or inquiries. Disappearing into a black hole is what is happening. For this reason, you want to make sure your budget is optimized, so it works to better your PPC campaign and you are not throwing your hard-earned cash away.

There is only one way to determine the perfect budget though - test. And even then it is not a sure-fire way to figure things out. The results may not be perfect, due to the condition of the market, competition, website conversion rate, and campaign optimization. Before you begin testing, this is something you should be aware of.

Once you have determined what your budget will be, consider the following.
Budget Management- With a budget it helps determine when users see your advertisement. It is a constant, ongoing process that involves measuring the value of your click, managing the cost of your keywords, and making sure you are getting the most clicks at the right price.
Managing Your Bids- Budget determines when your ads are displayed and your bids determine where your ads are displayed. Being in the right position means you are ahead of your competition so bids management is essential. You need to figure out keywords can be clicked more times while still fitting in your budget and which ads can be purchased in a better position for less money to manage bids.

You will be if you are interested in generating more customers, increasing your sales numbers, and making more money and this means you need to think about finding the value of your click and determining the right budget for PPC management. Cheap PPC Management




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