First of all, you have to make sure your page can be downloaded quickly to ensure a successful website. Thirty seconds - that's all you get in essence to grab the attention of visitors. To this end you would want to cut down on the fancy-Dan stuff to ensure a fast download speed, meaning little to no Flash, simple graphics and streamlined design. The time it takes for a slow-downloading page to fully display itself may as well be the time it takes for a potential customer to take his/her business elsewhere. The second step to achieve success in your business is targeting your market. The visitor who visits your website has a specific goal or target in mind while surfing. Therefore, the website should be designed in way that matches the requirements or goals of your customer.
One thing you have to be mindful of is Content - it will always lead the way and determine the success of your Business. People who surf the Internet are not craving for colorful thingamabobs and games that are hazardous to one's brain cell count - they want INFORMATION. When designing a website, its Content should be packed with valuable information customers can make use of. If you provide their desired information then they not only visit your site but also recommend it to friends and relatives and connect well with your business.
The fourth step which is between you and your success is a professional web design. In many cases, customers are introduced to the organization through website, which in case is like a personality of a company. If your website does not have a professional look and feel and/or if it is not updated on a regular basis, you are actually doing a good job - of helping your competitors' sales. It is almost like deliberately throwing an interception to an opposing football team's fastest defensive back - therefore, professional web design would be all the "pass protection" your business needs.
Search Engine Optimization is the important tool for the success of your site. The magic number is 80 percent - your site must be found easier and faster through search engines than 80 percent of other websites, thus giving it excellent visibility on the major search engines. Not everybody will be able to memorize your web address right off the bat, so you want to use SEO to guide these customers to your site.
Update your website frequently; people visit the sites looking for plentiful and fresh information. If your website does not contain fresh and meaningful information, then it might as well have never existed in your visitors' mind. If the Content on your website is regularly updated, people will keep coming back to your website and they will once again pay it forward by showing their appreciation on your guest book or the comments page.
Let this step not be an afterthought just because it is the last - a successful website is one that is user-friendly. Visitors want a site that has a mellow layout that can easily be navigated upon return visits. Remember that your customers' time is money, and they have more important things to do than figure out how to use an unwieldy website. Therefore, a website should be user-friendly and helps in easy navigation through the site.
One thing you have to be mindful of is Content - it will always lead the way and determine the success of your Business. People who surf the Internet are not craving for colorful thingamabobs and games that are hazardous to one's brain cell count - they want INFORMATION. When designing a website, its Content should be packed with valuable information customers can make use of. If you provide their desired information then they not only visit your site but also recommend it to friends and relatives and connect well with your business.
The fourth step which is between you and your success is a professional web design. In many cases, customers are introduced to the organization through website, which in case is like a personality of a company. If your website does not have a professional look and feel and/or if it is not updated on a regular basis, you are actually doing a good job - of helping your competitors' sales. It is almost like deliberately throwing an interception to an opposing football team's fastest defensive back - therefore, professional web design would be all the "pass protection" your business needs.
Search Engine Optimization is the important tool for the success of your site. The magic number is 80 percent - your site must be found easier and faster through search engines than 80 percent of other websites, thus giving it excellent visibility on the major search engines. Not everybody will be able to memorize your web address right off the bat, so you want to use SEO to guide these customers to your site.
Update your website frequently; people visit the sites looking for plentiful and fresh information. If your website does not contain fresh and meaningful information, then it might as well have never existed in your visitors' mind. If the Content on your website is regularly updated, people will keep coming back to your website and they will once again pay it forward by showing their appreciation on your guest book or the comments page.
Let this step not be an afterthought just because it is the last - a successful website is one that is user-friendly. Visitors want a site that has a mellow layout that can easily be navigated upon return visits. Remember that your customers' time is money, and they have more important things to do than figure out how to use an unwieldy website. Therefore, a website should be user-friendly and helps in easy navigation through the site.
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