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How To Thank Your Customers Using Mobile Marketing

By Bence Berk


With today's very technologically advanced society, you could pick up your contact with customers through mobile marketing! However, without the proper know-how on mobile marketing, it could be a disaster. This article will provide you with the information that you need to know, so that you can get the customers you want, through mobile marketing.

Consider leveraging geo-location if your business supports this type of mobile marketing. If you have a physical business space, using geo-location to push location specific marketing to nearby customers can be a great way to draw in unplanned business. If a potential customer is nearby and receives targeted marketing messages based on their current location and nearby sales or promotions, they are more likely to drop in.

Inform your audience of how frequently messages will be sent. Give them options if they don't want messages as frequently as you would like to send them. The last thing you want to do is become the pest who sends out messages daily, when your audience informs you they would prefer weekly messages. Frequency expectations can help with this.

Learn to think like your audience does, and make your mobile marketing campaign all about them. You may only have a second or two to capture their attention, and you need to convince them quickly that you have something that they want. Use social media to find out what they are talking about, and then try and fulfill their needs.

Start using tools such as AdMob or Mobilytics: these tools allow you to track how many people opened your messages and connected to your website. There are many other tools you can use. Establish statistics and find out who is not receptive to your campaign and how you could improve it.

Inform folks that you have special promotions on the mobile-marketing platform. Use fliers, business cards and social media to get the word out about your mobile-marketing campaign. Blog about your promotions and urge people to fire up their favorite smartphones to get in on the exclusive fun, coupons and discounts.

You know by now that you should be interacting with your customers via mobile marketing, but you can also ask your customers to interact with you. You send them videos and messages; maybe you should ask if they have anything they want to send. Especially if you have a blog affiliated with your business, posting user videos there can increase your profile.

Remember, phones are personal! Mobile goes beyond cell phones and internet. Subscribers are connected by texting, voice, mobile internet, and smartphone apps. There are things being added to the mobile environment to meet everyone's various needs, and you need to do the same. Your mobile campaigns need to be easily accessible, personal, and relevant!

Make movement user-friendly for all makes and models! Many of the new mobile devices can be difficult to navigate. Make your mobile marketing messages easy to navigate. While some customers may be viewing your content from cell phones, tablets, and laptops, others might be using a well dated cell phone with limited capabilities for movement within your marketing messages. Design your marketing to reach a wide range of customers!

Keep track of a customer's buying habits, and use those results. Personalize your messages to a customer based on their actual habits and you will find that people become more interested in your business. When you take the time to make a person feel important, they will become return customers much more easily.

Without the proper techniques to getting the business that you want, you could be going bankrupt! Don't let the economy get to you, take the information that you have obtained from this article to use mobile marketing to your advantage and make more money. You know what you need to, now you must make it happen.




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