The most important thing a website owner should learn is how to increase their presence on the web. If you don't get quality, targeted traffic to your website, you might as well pack it up and go home!
The problem is, most of us don't know where to start when it comes to finding new visitors. The typical path the website owner walks goes a little something like this: Create website - Create Google Adwords account - Spend lots of money on Adwords - Go broke and give up website idea. There is no shame if you've experienced this. It happens. All of us have been there. In fact, most successful website owners have made their share of mistakes along the way! The good news is, we can all learn from their mistakes and get started on the right foot!
There is actually a very straight-forward strategy we can use to increase our website traffic and increase our sales. Also very lucky for us that we don't have to spend a lot of money or risk getting banned from anything! It just takes a little elbow grease and time.
First, you have to define the market you are selling to. Sounds simple, but in reality if you don't market to the right audience your sales will suffer. So how do we find our audience? A handy, and FREE, tool is Google Trends. You can type in keywords related to your niche, product, or service and see trends including geographical data of the searchers. The Google Adwords Tool will also be a great help in narrowing down keywords to use to target your customers.
Next, you will need to start marketing your website to create direct web traffic. This is the 'guts' of generating traffic. You have your audience defined, and we have some keywords you can base your strategy around. Using your keywords and audience demographics, you will need to start generating article content in a few key article websites to create a bigger presence on the internet. Ezines and Go Articles are a couple great sites to use. In these articles you will simply talk about your niche, products, or services. Write for your target audience, and use the keywords you researched throughout the article. In the author resource box, you will have the opportunity to provide a link to your website home page, or a specific page on your website pertinent to your article.
Last we will add email marketing and additional strategies to increase our website traffic. Email marketing uses programs to help send targeted traffic to our website and articles. I usually send traffic directly to my website when I am just starting to help provide an initial boost of traffic while my articles build presence. It is important to use email marketing only with opt-in, targeted traffic or else it will be ineffective. Social media like Facebook and YouTube are also great tools to use to help generate traffic. Again, they help supplement our article and email marketing strategies.
Like most things, building a successful internet business takes time. However, if we use proven strategies and stick to our plan, we can speed up the process by driving targeted traffic to our website or blog which will mean bigger sales in the end!
The problem is, most of us don't know where to start when it comes to finding new visitors. The typical path the website owner walks goes a little something like this: Create website - Create Google Adwords account - Spend lots of money on Adwords - Go broke and give up website idea. There is no shame if you've experienced this. It happens. All of us have been there. In fact, most successful website owners have made their share of mistakes along the way! The good news is, we can all learn from their mistakes and get started on the right foot!
There is actually a very straight-forward strategy we can use to increase our website traffic and increase our sales. Also very lucky for us that we don't have to spend a lot of money or risk getting banned from anything! It just takes a little elbow grease and time.
First, you have to define the market you are selling to. Sounds simple, but in reality if you don't market to the right audience your sales will suffer. So how do we find our audience? A handy, and FREE, tool is Google Trends. You can type in keywords related to your niche, product, or service and see trends including geographical data of the searchers. The Google Adwords Tool will also be a great help in narrowing down keywords to use to target your customers.
Next, you will need to start marketing your website to create direct web traffic. This is the 'guts' of generating traffic. You have your audience defined, and we have some keywords you can base your strategy around. Using your keywords and audience demographics, you will need to start generating article content in a few key article websites to create a bigger presence on the internet. Ezines and Go Articles are a couple great sites to use. In these articles you will simply talk about your niche, products, or services. Write for your target audience, and use the keywords you researched throughout the article. In the author resource box, you will have the opportunity to provide a link to your website home page, or a specific page on your website pertinent to your article.
Last we will add email marketing and additional strategies to increase our website traffic. Email marketing uses programs to help send targeted traffic to our website and articles. I usually send traffic directly to my website when I am just starting to help provide an initial boost of traffic while my articles build presence. It is important to use email marketing only with opt-in, targeted traffic or else it will be ineffective. Social media like Facebook and YouTube are also great tools to use to help generate traffic. Again, they help supplement our article and email marketing strategies.
Like most things, building a successful internet business takes time. However, if we use proven strategies and stick to our plan, we can speed up the process by driving targeted traffic to our website or blog which will mean bigger sales in the end!
About the Author:
Do you want to get an additional 4,000 visitors a day to your website? Be sure to look at my strategy to increase traffic to my own website.
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