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Create Better Websites Using SEO

By George Livingston

It is such a shame when you spend thousands of dollars creating a website and still struggle to earn decent traffic. Unfortunately internet traffic is drastically different from traffic on a highway. We can relate to your problem.

Without effect search engine optimization your website will remain virtually invisible to the public. It is important to understand that you shouldn't give up on the entire idea and give up on your web marketing plan. Instead, take the time to learn some simple SEO strategies that will help optimize your page. You could also learn how to create content designed to target traffic by being search engine friendly. The following six tips will help you succeed:

Invest Time and Money in Quality SEO Content

A flashy site that contains nothing but Flash, Java, and Shockwave content will go absolutely nowhere. It might look great to the average human eye, but it does nothing to enhance your visibility among search engines which is where traffic comes from. The site has to have traffic in order to flourish and will go nowhere just sitting unseen on the internet. A site that doesn't contain good quality content will be overlooked by search engines.

Keywords Are the Focus

Quality content that contains relevant keywords is now the best tactic to use when writing the content for your site. No longer is keyword stuffing the norm. In the past web authors crammed their content full of keywords in order to show up in search engine results, regardless of whether it made sense or not. Keyword density is still favored by some SEO specialists but the keywords still need to make sense in the content.

A general rule of thumb is one percent keyword density per page. Keyword research, keyword placement, link placement and most importantly the relevancy of the keyword in relation to the text are the primary objectives. Longtail keywords and local keywords should attract attention sooner than later.

Create Top Quality Links

By creating lots of internal links, and linking your pages together will force web crawlers to index the entire site and not just the landing page. Site maps also help with this. External links must connect your page with the rest of the internet and should be carefully planned to only include reputable sites instead of free for all postings. In the past it was common practice to create hundreds of articles for directory sites to achieve this but it is no longer the best practice.

Make Sure to Optimize Tags

Strong tags are also important regardless of whether Google and Bing automatically index your page without them or not. Your focus should be targeted toward creating meta tags and title tags that help web-crawlers find and index your page. Significant time should be spent optimizing and strengthening tags, choosing relevant keywords and choosing friendly search titles. Another tip is to create subheadings that reinforce keywords and create relevant links appropriate to your choice of keywords.

Keep Pages Evergreen

Your pages should withstand the test of time but have content that is current and not out of date. While seniority is important according to search engine sites like Google, old outdated content isn't. It is important to update your old web pages so they are up to the new standards enforced by Google and other search engines. New algorithms actually penalize websites based on old content because they are seen as being inferior quality. Go back and rewrite the content on any old websites that might not be up to the new standards, but don't delete them because you want them to keep their seniority.

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