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Search Engine Optimisation - White Hat Success or Black Hat Exclusion?

By John Carter

In the procedure of trying to gain acclaim and bring in more business, there are some companies that look at adopting some of the common modes of leveraging thru Search site optimization. This might help them or back fire and lead to their site getting black listed from the index. Hence at the end of the day, it actually doesn't count how good their site is, but what means they adopt to ramp up traffic.

The two methodologies available for SEO is White hat SEO or Black Hat SEO. The names might seem confusing , but they are modes thru which folk attract visitors to the page. One of this is moral while the other one is dishonest and considered like cheating. Therefore when an individual or organisation is desperate for some visibility, they might adopt this mode, which unfortunately leads them to bother.

White hat is the direct way of search engine marketing and mode of internet marketing thru which the user follows laws. They use methodologies approved by the Search websites. By tweaking the website, or adding some additional words that might draw attention, the user will rely on links, or Pay per click management to increase their traffic. There aren't any tricks or shortcuts used here; the content of the page is formed to serve the user with info and not only for the SEO benefit. Also called organic search listings, these sites rely on their lonesome strengths rather than manipulating the system.

From the other viewpoint, black hat SEO is a route less preferred because it leads to banning of the internet site if uncovered. Here, the owner of the site might have put in content just so they lure search websites. It may be text hidden in the back drop, or placed off the screen. It's also called spamdex, and is unethical, not accepted by the search sites either.

Cloaking or invisible text are also used in these sites to coax buyers to come over to their portal. Here, the user is trying to con the search site into believing their website has applicable text when a keyword is entered and so attempts to increase the ranking of that portal. Search website optimization thru this method will lead on to expulsion and loss of rank of the actual website from the index and it will not be shown in the results displayed on the search sites.

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