A lead generation website is built to prompt folks to make inquiries or opt-in to get more information about your products or opportunity.
Consideration should invariably be given to the program you use to generate emails when building a lead generation website.
Leads Generation Websites use Autoresponders
AWeber is an excellent choice for setting up an e-mail system but there are lots of other excellent firms which will handle your e-mails these systems are engineered to send out a sequence of e-mails to anyone that signs up on your site. Most auto responder systems employ a double opt-in process that will keep you in compliance with the Can Spam Act. When prospects are asked to confirm their opt-in requests, unfortunately many don't.
E-mails should be written in a way that provide interesting and helpful information and not just be a selling spiel. Consider the e-mails you get. How long do you stay on a list that bombards you daily with sales messages and not too much else?
Take into account the info you're going to request in your opt-in box. Folks are distrustful of giving out too much info initially, at least get the subscriber's first name and their email address of course, and you might add a field to discover precisely what they are interested in. As an example you could have a drop-down box that lists the products on your site, you can then build lists and send applicable info about the product the customer is interested in. So if you've a dozen different products you could build twelve different lists, each one targeted to each specific product.
Pay extra attention when writing your emails, when you set up a series of mails in your autoresponder system, they ought to be checked and re-checked. Miss-spellings suggest that you are sloppy and many of us won't read an email that is three feet long. Your email should be accurate and topical and written in short paragraphs with masses of white space.
It won't take long for you to build a respectable list at which point you can send out a once per month newsletter thru your autoresponder system letting customers know about the most recent news in the bizz or about new products or services that you are offering.
Always address your subscriber by his or her first name many make the blunder of not filling in that field and consequently subscribers are addressed as "dear subscriber" which is not extremely personal - you should usually compose an e-mail as if you are writing to a pal and never use direct commands like "buy this" or "you must get this". The most effective technique to get a sale is to help someone with their issues by giving them helpful info, and offering something free like an electronic book is always welcomed.
Everything that you send to your customer should have value and be applicable. If suddenly your unsubscribe list goes off the charts then that is fair caution that you have done something wrong, although you will always have a particular number of unsubscribers.
Your lead generation website is only a platform for your email and autoresponder system. But you won't be well placed to generate leads without an auto responder. Take time to make yourself familiar with the system you choose and experiment to see what is best for you. Do not send out a sales pitch to your customers too often. Be useful. Find out how to build relations. Offer value and encourage collaboration and feedback.
The wonderful thing about an effectual autoresponder system is that it never sleeps!
Consideration should invariably be given to the program you use to generate emails when building a lead generation website.
Leads Generation Websites use Autoresponders
AWeber is an excellent choice for setting up an e-mail system but there are lots of other excellent firms which will handle your e-mails these systems are engineered to send out a sequence of e-mails to anyone that signs up on your site. Most auto responder systems employ a double opt-in process that will keep you in compliance with the Can Spam Act. When prospects are asked to confirm their opt-in requests, unfortunately many don't.
E-mails should be written in a way that provide interesting and helpful information and not just be a selling spiel. Consider the e-mails you get. How long do you stay on a list that bombards you daily with sales messages and not too much else?
Take into account the info you're going to request in your opt-in box. Folks are distrustful of giving out too much info initially, at least get the subscriber's first name and their email address of course, and you might add a field to discover precisely what they are interested in. As an example you could have a drop-down box that lists the products on your site, you can then build lists and send applicable info about the product the customer is interested in. So if you've a dozen different products you could build twelve different lists, each one targeted to each specific product.
Pay extra attention when writing your emails, when you set up a series of mails in your autoresponder system, they ought to be checked and re-checked. Miss-spellings suggest that you are sloppy and many of us won't read an email that is three feet long. Your email should be accurate and topical and written in short paragraphs with masses of white space.
It won't take long for you to build a respectable list at which point you can send out a once per month newsletter thru your autoresponder system letting customers know about the most recent news in the bizz or about new products or services that you are offering.
Always address your subscriber by his or her first name many make the blunder of not filling in that field and consequently subscribers are addressed as "dear subscriber" which is not extremely personal - you should usually compose an e-mail as if you are writing to a pal and never use direct commands like "buy this" or "you must get this". The most effective technique to get a sale is to help someone with their issues by giving them helpful info, and offering something free like an electronic book is always welcomed.
Everything that you send to your customer should have value and be applicable. If suddenly your unsubscribe list goes off the charts then that is fair caution that you have done something wrong, although you will always have a particular number of unsubscribers.
Your lead generation website is only a platform for your email and autoresponder system. But you won't be well placed to generate leads without an auto responder. Take time to make yourself familiar with the system you choose and experiment to see what is best for you. Do not send out a sales pitch to your customers too often. Be useful. Find out how to build relations. Offer value and encourage collaboration and feedback.
The wonderful thing about an effectual autoresponder system is that it never sleeps!
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