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Four Characteristics Of Quality Backlinks

By Conrad Oconnorton

To get your website seen on the internet of today requires the use of quality backlinks. Sometimes writing great content and using good SEO practices simply aren't enough to help your page rise up the Google search engine ranks. If you really want your site on that first page of search results, you need to work at it. Having some good links to your page is a great way to get started.

Of course, that quest for linkage can sometimes be confusing. After all, just what do you look for? To give your site the best chance at the first page of Google (or any other search engine), you need to spend the time to build quality backlinks, not just drop links wherever you can. If you aren't sure what makes a backlink a quality one, you are in luck. That is what we here to explain. The links you really want for your site will have the following four things in common.

The links will come from high ranking domains. Every page on the internet has a page rank. This rank ranges from 0 all the way to 9. Just check out the site's page rank before spending a lot of time getting a link from there. The higher the rank, the better the backlink is.

Your links should be placed on relevant pages. For instance, if your website is all about great dog food, then links from a well-known dog food company would be quality backlinks. A link from a site about candles that smell good wouldn't be worth nearly as much. Search engines look for this. Having your link come from a relevant page is very important.

Contextual links are the best. This trait goes right along with that of the relevant page. These days, you really can't just drop links where ever you want to. Sneaking a link into a catering article by linking to the word food isn't going to help you. The context your link is surrounded by needs to be relative to your page.

Where the link is on the page does matter. A link in a sidebar or footer is still a good link if it follows the above rules. But quality backlinks placed directly in the content of the page itself are worth more. Be careful though. Search engines are getting smarter every day. They also look for things like how many links are on a page. If a webpage consists mostly of links and very little else, the quality of the links goes down a great deal.

If you make sure you build links with these four traits, then you really can help your page in its fight to page one of the search results. And if you are looking to really boost your site, you can even spend time making links that go to your backlinks. Yes, as stated earlier, today's search engines are indeed smart. Things like that matter to them.

Give your page the attention it deserves. Spend the time and energy needed to help your site rise through the ranks of Google. Quality backlinks really are worth the effort, because they really do work.

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