Many people that enjoy advertising, marketing and business in general, who are looking for esoteric marketing strategies, like media buying. When you try this out, you will soon learn that there is a substantial learning curve that you must conquer before you can be successful. So if you have traded futures before, this is very similar, with a huge payday if done the right way. Fortunately, media buying is actually a lot less risky than futures.
You will soon learn that making assumptions in media buying, just like in life, is a mistake. So if you go to a website, and there is no media selling or buying on it, don't assume that you will not be able to do business with that website. Sometimes websites do not do banner advertising, but do everything else. So most buyers will move on to a site that has banners on it. After all, there are banners so that means I can buy ad space on that site. A better tactic is to approach websites without banners, and see if they will do business with you instead. As long as the offer is fair, they will more than likely take your money and allow you to advertise with them. If you find a fantastic site, you may be the first to make money with it.
Many people know that human nature is very curious, and for a variety of reasons. It is astounding to me how many people actually believe that the advertised rates cannot be changed, and that's what they will have to pay no matter what. This is what happens in probably 99% of the time with advertising customers. You just need to ask about the rates. Try this out the next time you talk with them. Go for a media buy package that is absolutely outrageous and see what happens. You will of course be thrown out if you come up with something so ludicrous that no one would give it to you. Try to be reasonable when asking as well. You want to ask for something that you seriously want. This way, if they ask you why you want that package, you can tell them. You can offer something completely out of line, however, and still get your way. They can say no, but you still have to ask. If you want to drive more traffic to your ads, you may want to invest in a link building application like Ultimate Demon.
Here is a fantastic strategy for sites that enjoy a lot of popularity and traffic...it can even save you money while helping you earn money. Make them an offer with a flat rate for a smaller creative such as a button ad. People who work with CPM and CPC often assume that they need to pay a straight rate card rate.
You can build your business model however you want to do so when you approach media buying. Someone with expert level knowledge here can do media buying for others and then ask for a portion of the profits. They rake in the dollars because they help other people do the same thing.
You will soon learn that making assumptions in media buying, just like in life, is a mistake. So if you go to a website, and there is no media selling or buying on it, don't assume that you will not be able to do business with that website. Sometimes websites do not do banner advertising, but do everything else. So most buyers will move on to a site that has banners on it. After all, there are banners so that means I can buy ad space on that site. A better tactic is to approach websites without banners, and see if they will do business with you instead. As long as the offer is fair, they will more than likely take your money and allow you to advertise with them. If you find a fantastic site, you may be the first to make money with it.
Many people know that human nature is very curious, and for a variety of reasons. It is astounding to me how many people actually believe that the advertised rates cannot be changed, and that's what they will have to pay no matter what. This is what happens in probably 99% of the time with advertising customers. You just need to ask about the rates. Try this out the next time you talk with them. Go for a media buy package that is absolutely outrageous and see what happens. You will of course be thrown out if you come up with something so ludicrous that no one would give it to you. Try to be reasonable when asking as well. You want to ask for something that you seriously want. This way, if they ask you why you want that package, you can tell them. You can offer something completely out of line, however, and still get your way. They can say no, but you still have to ask. If you want to drive more traffic to your ads, you may want to invest in a link building application like Ultimate Demon.
Here is a fantastic strategy for sites that enjoy a lot of popularity and traffic...it can even save you money while helping you earn money. Make them an offer with a flat rate for a smaller creative such as a button ad. People who work with CPM and CPC often assume that they need to pay a straight rate card rate.
You can build your business model however you want to do so when you approach media buying. Someone with expert level knowledge here can do media buying for others and then ask for a portion of the profits. They rake in the dollars because they help other people do the same thing.
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