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Low Cost Advertising and marketing

By Modesto Kostal


There is no better advertisement campaign that is inexpensive and also successful at the same time. Great business ideas when utilized efficiently can save lots of money. This is not only easy for those who work full-time as an merchant, but also for those who work from home.

Advertising and marketing from home is also a low cost alternative, which involves making and distributing fliers. Usually potential customers will check out home for business dealing. Print good amount of fliers and provide it to anyone who is visiting home like loved ones, friends, mailman, etc. Business cards can also be distributed. Few picked people can be given sample of the product. For those who work outside home, employ college students to distribute fliers at grocery stores, community centers, or department stores, especially on weekends, if you find a rush.

Spread the word by the mouth. Talk to everyone about the product and ask them to talk about it to others. It's a very powerful tool to increase the network and doesn't even cost anything. When receiving a casual call from family members and friends, don't forget to tell them about the latest events, discounts and promotions and ask them about what they are up to. If the parties are into the business, it won't hurt to promote each other. Joint ventures can be started with trustable people of the same trade. The only cost that will be incurred during the whole process is of printing fliers. For a better quality, professional can be hired to design them, as they will be able to play with colors and write motivating material.

Most of the businesses possess company bulletin board that they use to put up company's most recent news. Fliers and business cards can be tacked on such bulletin boards. But before doing so, check out with the hr department before placing the info as most of the HR sections make it compulsory to consult them.

Parents are required to be in regular touch with the teachers to learn about the progress of the kid and they have meetings from time to time. Don't miss this opportunity and distribute the word. Hand them the business enterprise card and fliers personally on the meeting, instead of just giving the particular contact number.

Get involved with fundraiser at schools, as it's a nice approach to market business. Prior to offering the order received, collect almost all necessary information like business credit card pack, fliers, with proper information. Information can be based on what's the company about, what are the products and services provided, or how to get touching the company. In each individual order, carefully place all of them as well as seal the package correctly. Presentation, too, is worth focusing on and should be paid consideration.

Voice mails can be put to great use, other than recording messages. They can help to deliver the marketing and advertising message. Greet with a quick message, following with website and email address, so that the person calls will be already having the telephone number and they will be able to find out more about the business by visiting the website. When the company is providing special marketing offers and discounts, include information about those in the voice mail. Discontinuation of any services of products can also be informed about. Repetitive voicemails sound boring, so keep changing the voice mail often and add some creativity to it.

Most of the big businesses attach business cards or fliers with out going mail. This works for companies who send bills to their customers. For those who have customers paying online, they can send the information through emails.

Advertisements can be done, in the locality, by placing fliers on the bulletin boards of the local grocery stores, businesses, barbers, or butchers. People frequent these places and there is a possibility of getting a good response. Some businesses place a jar at the reception counter where the business cards can be dropped for future reference, while visiting them.




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