To keep up with the fast pace of Google algorithm changes and updates, you really need to have sound knowledge about search engine optimisation accompanied by strong and useful strategies. Now, let us find out what the SEO experts from all over the world have to say on this. It will even help us get an idea about whether we have been aiming in the right direction so far. If required, we will be able to make necessary corrections to our planning and strategies to ensure you get maximum benefit from the time spent optimising your site.
Now, let's read the comments of some world famous experts in this field. Their thoughts and suggestions are mentioned below in accordance with their name:
Rand Fishkin (CEO of SEOmoz), according to whom, to maintain top ranks in the different search engines in this year, you need to come out of the old school processes. Rather than sticking to link building and keyword research, you need to include social media, content marketing, branding and various other online marketing strategies to your planning.
Next we will read about Dr. Peter J. Meyers, the User Effect's President. Dr. Meyers thinks the Google Panda of the year 2011 is sure to have taught a good lesson about more is always not better. As per his suggestions, the websites need to create unique content. Over-indexing the website pages is not included in his suggestions. Instead, near-duplicates, true duplicates and thin contents have to be burnt.
Next we come to Will Critchlow, who is the founder of the distilled, smarter online marketing. He believes code to be the new content. Mr. Critchlow is quite optimistic towards witnessing the interactive data visualizations achieving bundles of shares and links.
According to Danny Dover, who is DannyDover.com's SEO consultant and author, the simple tag optimisations, link buildings as well as writing comments has been surpassed by the modern concept of search engine optimisation. It presently involves the entire site experience. Thus, to stay safe, the websites have to focus on the varied marketing channels such as PPC or pay per click, e-mail, social media etc. He foresees the online education sector will witness a remarkable growth in this year.
Next we will concentrate on Bas van den Beld. Apart from owning the State of Search, Beld is a famous blogger and speaker. As per the suggestion of this expert, improvement of content sharing needs to be done as far as possible. Websites will be able to feature in the top personalized SERPs (Search Engine Results Pages) as much as they can do content sharing of themselves on the various social sites. In addition to this, one needs to optimize the snippets as well.
Ann Smarty, the owner of MyBlogGuest, assures that websites, who have always focused on quality and content, need not worry. However, she has asked to play safe by creating fresh content. It will help you track hot trends in this field.
Aaron Wall, who founded SEObook, opines that if utilized properly, the varied brands, which have already been promoted earlier will, probably, fetch top rankings in the different search engines. Site building at the ground level might not help much in that. In the current time, the world has got many such people, who build business models, which are dependent on being the Facebook's eHow or the YouTube's eHow. Additionally, one can even list their various goods for sale on the renowned websites like Amazon or eBay.
Let's check out Neil Patel's views on this. He co-founded Crazy Egg and blogs at Quick Sprout. He advises not to build link at a high speed. This might result in affecting your website ranking negatively. This is what made him suggest that the websites need to go slow and concentrate on quality of the content, not on quantity.
Justin Briggs, who is a renowned blogger as well as the Big Fish Games' SEO Manager, opines that the various search engines are in continuous process of going beyond the algorithms of domain level as well as the pages of the websites. Thus, as per his advice, websites have to make a research on the growth of those algorithms that are specific to entity. At the same time, they even need to focus on the setting up of AuthorRank, brand building etc.
Tom Critchlow, who holds the position of the Vice-President at the Operations NYC of the distilled thinks that the major strategy for this year would be to keep an eye on the user engagement. To Mr. Critchlow, the link dependent metrics are more likely to become weak. Thus, the websites need to stress on the diverse user metrics.
Summary: Professionals in this field, from across the globe, who have sound SEO knowledge, suggest to keep focus on quality than quantity of content in this year. The classic processes need to be excluded from the search engine optimisation strategies of 2012.
Now, let's read the comments of some world famous experts in this field. Their thoughts and suggestions are mentioned below in accordance with their name:
Rand Fishkin (CEO of SEOmoz), according to whom, to maintain top ranks in the different search engines in this year, you need to come out of the old school processes. Rather than sticking to link building and keyword research, you need to include social media, content marketing, branding and various other online marketing strategies to your planning.
Next we will read about Dr. Peter J. Meyers, the User Effect's President. Dr. Meyers thinks the Google Panda of the year 2011 is sure to have taught a good lesson about more is always not better. As per his suggestions, the websites need to create unique content. Over-indexing the website pages is not included in his suggestions. Instead, near-duplicates, true duplicates and thin contents have to be burnt.
Next we come to Will Critchlow, who is the founder of the distilled, smarter online marketing. He believes code to be the new content. Mr. Critchlow is quite optimistic towards witnessing the interactive data visualizations achieving bundles of shares and links.
According to Danny Dover, who is DannyDover.com's SEO consultant and author, the simple tag optimisations, link buildings as well as writing comments has been surpassed by the modern concept of search engine optimisation. It presently involves the entire site experience. Thus, to stay safe, the websites have to focus on the varied marketing channels such as PPC or pay per click, e-mail, social media etc. He foresees the online education sector will witness a remarkable growth in this year.
Next we will concentrate on Bas van den Beld. Apart from owning the State of Search, Beld is a famous blogger and speaker. As per the suggestion of this expert, improvement of content sharing needs to be done as far as possible. Websites will be able to feature in the top personalized SERPs (Search Engine Results Pages) as much as they can do content sharing of themselves on the various social sites. In addition to this, one needs to optimize the snippets as well.
Ann Smarty, the owner of MyBlogGuest, assures that websites, who have always focused on quality and content, need not worry. However, she has asked to play safe by creating fresh content. It will help you track hot trends in this field.
Aaron Wall, who founded SEObook, opines that if utilized properly, the varied brands, which have already been promoted earlier will, probably, fetch top rankings in the different search engines. Site building at the ground level might not help much in that. In the current time, the world has got many such people, who build business models, which are dependent on being the Facebook's eHow or the YouTube's eHow. Additionally, one can even list their various goods for sale on the renowned websites like Amazon or eBay.
Let's check out Neil Patel's views on this. He co-founded Crazy Egg and blogs at Quick Sprout. He advises not to build link at a high speed. This might result in affecting your website ranking negatively. This is what made him suggest that the websites need to go slow and concentrate on quality of the content, not on quantity.
Justin Briggs, who is a renowned blogger as well as the Big Fish Games' SEO Manager, opines that the various search engines are in continuous process of going beyond the algorithms of domain level as well as the pages of the websites. Thus, as per his advice, websites have to make a research on the growth of those algorithms that are specific to entity. At the same time, they even need to focus on the setting up of AuthorRank, brand building etc.
Tom Critchlow, who holds the position of the Vice-President at the Operations NYC of the distilled thinks that the major strategy for this year would be to keep an eye on the user engagement. To Mr. Critchlow, the link dependent metrics are more likely to become weak. Thus, the websites need to stress on the diverse user metrics.
Summary: Professionals in this field, from across the globe, who have sound SEO knowledge, suggest to keep focus on quality than quantity of content in this year. The classic processes need to be excluded from the search engine optimisation strategies of 2012.
About the Author:
Michael Hodge is professionally related to a famous SEO firm in UK. Focused towards internet marketing, he is an efficient link builder.
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