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Selling Online - Finding The Best Wholesale Lots

By Stuart Stephenson


In the last few years it has become easier to find wholesale lots online by accessing one of the many wholesaler websites and trading marketplaces. If you want to start trading on the internet and auction websites you need to be actively seeking high quality wholesalers with access to the best products at lowest prices.

You can easily create a decent cashflow trading online, the challenge is finding quality wholesale supplies that you can put a good markup on. This guide outlines many ways of getting the best deals from wholesalers. You can then start adding to your ebay shop or website and enjoy immediate interest and sales.

What Does Wholesale Mean?

Put simply, wholesale is buying goods from a distributor or manufacturer for selling. Goods are bought in large numbers at lower 'per item' prices as they have been handled by fewer middlemen thus less handling costs added. Minimal costs are added if purchased direct from the manufacturer.

When starting out your wholesale lots will likely be sourced from a distributor to then sell on to the consumer. When your company grows it benefits from increased clout when negotiating deals because of the numbers involved, this gives you less competition as you can undercut them whilst still making better margins.

What Sort Of Wholesale Supplies Should I Target?

When you are the new kid on the retail block you will not be able to afford big wholesale lots like your larger competitors e.g. Amazon. You will struggle to compete so you need to consider these two options:

1) Cut your profit margins to stay competitive - you need to be careful as you will still have overheads e.g. premises, staff, marketing e.t.c. so you need to make sure these are covered and leave a decent profit for yourself. Do some research before buying wholesale lots to see if this is possible.

2) Choose a smaller niche - get bigger profit margins by staying out of markets with big dominant retailers. Be careful that the market still has lots of buyers though.

What Are The Pitfalls Of Buying Wholesale?

You need to find the right wholesaler as well as finding the correct product, so you must research both. Don't settle for inferior products, choose the products you want to sell, research them carefully and then compare prices on a like for like basis. If possible choose a verified supplier on a respected wholesaler website.

Research any prospective wholesaler carefully before dealing with them. Check out their internet presence including customer feedback and ring them up and ask to see their credentials. A decent wholesaler directory can save you a lot of time here as this type of research has already been done. And they will usually get involved with any disputes if you ask them. Ensure all pricing quoted includes extras such as shipping, credit card charges, local and import taxes etc as they can seriously reduce your margin.

The basic rule of retail is 'the profit is made on the purchase, not the sale', this is where having several potential suppliers pays off as you can play them off against each other to get the lowest price which instantly gives you more leeway for pricing at the retail side. There is not a 'correct price' just one that both parties are happy with, there are many factors, the size of the order, your skills as a negotiator, how you are paying, past trading history etc.




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