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Precisely What Is Affiliate Marketing?

By Cathy Swanheart


Entrepreneurs are aware on how tight competition can be. Hence, they fully utilize the advertising or marketing methods that can help them enhance their profit. Different strategies, however, can cater to particular businesses and may not be applicable to everyone. Those who are new to doing business over the internet are keen on finding out what is affiliate marketing and how it can help them achieve their goals.



This idea was initiated and patented by an online entrepreneur in 1989. What it does is it rewards a business affiliate who brings in a new client or visitor using their own hard work. This process includes the merchant or retailer, the network, the affiliate, as well as the purchaser. Larger groups include affiliate management agencies, super affiliates, and third party vendors. Those who take advantage of this technique uses internet advertising including pay per clicks and search engine optimized websites, to promote their business.

This is often confused with another strategy. However, it greatly differs from referral marketing. This strategy uses personal contacts and trust as its main method of attracting new clients. Affiliate marketing on the other hand, utilizes advanced online advertising strategies. It is also known to be more financially oriented compared to the latter.



After a lot of internet businesses blossomed, the need for online advertising has greatly increased. E-commerce websites have grown to be a fundamental element of doing business. In the United Kingdom alone, approximately 2.6 billion pounds was earned by affiliate networks in 2006.

Those who use this strategy are usually compensated depending on the result of their efforts. The most common compensation methods are revenue sharing and pay per sale. There are also others who are paid using the cost per mile or cost per click methods. Print advertisers are the ones who normally use the cost per mile or cost per click methods.

Reward sites, pay per clicks, and offer completions are just some of the strategies that professionals use to market their product or service. After the introduction of the Web 2.0 concept, interactive websites became rampant. This opened more options for customers and merchants to communicate, and let everyone know about the product or service that they offer. Customers do not need to go to the merchant's physical store just to get their query answered.

An effective approach is essential if a a business is focused on making a profit. There should be a well maintained and planned website, that will cater to the business's needs and answer their customer's questions. Secure online payment and shopping has enticed more customers in buying online, knowing that their information are safe with their trusted merchant.

Knowing what is affiliate marketing and how it can help a business can make a big difference. A lot of business owners prefer this option because it focuses on getting results, and they will only pay after they have gained a customer or visitor. Most of these visitors are also likely to purchase their product or use their service. This makes this method a great option in promoting their business.




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