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Preparing Your Site for A Worldwide Audience

By Flynn Lambert


Your web presence relies upon your users being capable to understand what you are saying. This is specially crucial if you would like to bring in global business. You want to design your website with proper words, punctuation, formality, weight and measurement terms, colours and symbols applicable to the local market place and/or culture to keep your audience interested and feeling you are speaking directly to them. No person likes to hear or read someone who ignores their culture, wishes and/or language or, worse yet, talks down to them. Design your website in an appropriate way.

Colours play a major role in web design, specially if you are reaching a world market-place. Colours can signal different things for various cultures and you have to take this into consideration when preparing your site. For example, in the US, black is sometimes used to indicate mourning. In The East, though, white represents death and mourning. Utilising the wrong colours on your internet site can offend different cultures. To prevent this, you should do the research into colour usage throughout the global market-place to get your words across without offending anyone. Red is often used in the US as a caution or danger colour. In other cultures, though, black or green can be used for this intention.

Planning your internet site for the local marketplace means using terms, or references, that are straightforward to comprehend by the neighbors. If your website viewer lives in the US, for instance, you are able to say that a local area is the size of Connecticut and the person will understand. If your reader is living in Asia nevertheless , which will cause misunderstanding since there is not any local reference point. You may need to switch your wording to say what the local user better understands. For example, saying something similar to the involved area is "the size of Singapore" will be simpler for the local user to understand.

When preparing your website, you need to pay attention to what symbols you use all though it. Symbols are another area that vary widely according to the culture your watcher lives in. For example, a thumbs-up gesture in the United States and Britain means "way to go." In Iran, though, this same gesture will be viewed as highly offensive. The "a-ok" symbol of putting your thumb and index finger together in a circular formation has positive connotations in the United States. In Brazil, though, this same gesture is considered obscene. Do the research into which symbols you want to use on your internet site and select the neutral ones for better success.

Design your internet site with locally-oriented keywords dispersed all though your web content. Search Engine Optimisation search engine optimization, depends on keywords to increase your web presence. As the web crawlers scan over your web content, they can pick up local keyword terms like your town, state, county and municipality. The better you optimise your locally-oriented keywords, the better the probability of being listed near the pinnacle of the Net search engines. This makes your website more visible to the Internet and social media world.

Leave enough white space on your web pages in the design process so there is sufficient room for translating your internet site into the foreign language. Foreign internet site visitors are far more certain to stay on your website when it is scripted in their regional language. Words can take up a large amount of room and may get cut-off when white space is restricted. Designing your site for a global market place takes time, research and additional effort. Doing it properly, though, can propel your business to a much higher level.




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