Google has made it its mission to frustrate black hat S.E.O practices, and its latest Penguin update has done nothing less than to prove Google's committed stand not to allow its search results to be spammed or manipulated with flagrant and low quality content. The Penguin procedure is a changed version of what was at the start branded as a Web spam update. The algorithm that was updated on April 24, 2012, will boost the attempts of the Panda update to distinguish between white hat S.E.O practices and web-spamming (black hat) practices. Webmasters who have been adhering to ethical S.E.O practices welcomed this modify and received higher rankings for their pages.
Due to the Penguin update, many website owners who for the longest time have practiced manipulative S.E.O practices have received countless caution messages the likes of "unnatural links spotted" and abruptly suffered a great down grade in their page rankings. The question that remains among SEO experts and webmasters is the way in which the Penguin update will affect or influence SEO. What is clear is that web designers must now take care in their page optimisation services, since any deviation from white hat practices will be perceived by the Penguin update and will result in heavy penalization.
Web sites generally compete to have higher ranking in search website results pages (SERPs). The competition has driven some companies to adopt manipulative backlinking and other Search Engine Optimisation methods for their internet sites to surpass their rivals. This can't be the case with Google's Penguin update. The top five roles of the Penguin update are to stop web-spamming practices that manipulate page rankings on SERPs, to pore over content originality and reward or promote those with good and topical information, to boost the rankings of pages with good user experience, to determine if pages are incorporating excessive industry jargon, and to gain the rankings of fast sites that have enhanced crawl capability.
With the Penguin update prepared backlinking methods to sites with no topical content will not have an influence in search website ranking mechanisms. Google will only provide better search visibility to web sites that have excellent quality content and hamstring the rankings of those with inferior content. More and more, webmasters and SEO advisors must ensure that their text and image contents are applicable and useful to users in contrast to adopting measures to pacify search engine spiders. This is because of the fact that the page contents that are handy and useful to users are what will be rewarded by the Penguin update.
If you have been badly hit by Google's Penguin update, now's the time to revisit your on-page optimisation practices and correct where you have gone wrong. If you have wrongly copied content, stuffed keywords, or used backlinks that direct readers to unimportant websites, its significant that you remove them as soon as possible. Apart from providing topical and fine quality content for your internet sites, venture out into other promoting platforms like social media networks. Change your focus from Search Engine Optimisation and traffic and take up public relations methods such as referrals and CPM advertising that concentrate on users and clients.
Due to the Penguin update, many website owners who for the longest time have practiced manipulative S.E.O practices have received countless caution messages the likes of "unnatural links spotted" and abruptly suffered a great down grade in their page rankings. The question that remains among SEO experts and webmasters is the way in which the Penguin update will affect or influence SEO. What is clear is that web designers must now take care in their page optimisation services, since any deviation from white hat practices will be perceived by the Penguin update and will result in heavy penalization.
Web sites generally compete to have higher ranking in search website results pages (SERPs). The competition has driven some companies to adopt manipulative backlinking and other Search Engine Optimisation methods for their internet sites to surpass their rivals. This can't be the case with Google's Penguin update. The top five roles of the Penguin update are to stop web-spamming practices that manipulate page rankings on SERPs, to pore over content originality and reward or promote those with good and topical information, to boost the rankings of pages with good user experience, to determine if pages are incorporating excessive industry jargon, and to gain the rankings of fast sites that have enhanced crawl capability.
With the Penguin update prepared backlinking methods to sites with no topical content will not have an influence in search website ranking mechanisms. Google will only provide better search visibility to web sites that have excellent quality content and hamstring the rankings of those with inferior content. More and more, webmasters and SEO advisors must ensure that their text and image contents are applicable and useful to users in contrast to adopting measures to pacify search engine spiders. This is because of the fact that the page contents that are handy and useful to users are what will be rewarded by the Penguin update.
If you have been badly hit by Google's Penguin update, now's the time to revisit your on-page optimisation practices and correct where you have gone wrong. If you have wrongly copied content, stuffed keywords, or used backlinks that direct readers to unimportant websites, its significant that you remove them as soon as possible. Apart from providing topical and fine quality content for your internet sites, venture out into other promoting platforms like social media networks. Change your focus from Search Engine Optimisation and traffic and take up public relations methods such as referrals and CPM advertising that concentrate on users and clients.
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